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What is The Author’s Pad?
We are a community of copywriters who want to help newcomers to the industry get started. Whether you’re thinking of switching fields to copywriting or you’ve never worked before and think copywriting is right for you, we’re here to help.
Copywriting is a notoriously difficult industry to break into, especially with no experience. At The Author’s Pad, you can learn everything you need to know about where to get started with copywriting. Using our resources, you can refine your writing skills and pick up some industry techniques to help you stand out in the competition.
We also have tools writers can use to reach clients and build relationships. The Author’s Pad can help you at every stage of your copywriting journey.
Cutting Edge Resources for Copywriters
Check out our articles to brush up on all the skills you need to make it as a copywriter. We cover everything from basic copywriting skills to advanced content strategy and more.
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Content Strategy
Personas vs. Demographics: The Key to Effective Content Strategy
Unlock the power of content strategy by discerning personas from demographics and learn to leverage the right data for your precise audience.
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Copywriting Skills
The Psychology Behind Proofreading and Copywriting
Uncover the psychology of proofreading and copywriting for irresistibly compelling content. Elevate your work, deliver results for clients.
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Building Your Copywriting Business
How to Attract and Keep Quality Clients for Your Copywriting Business
Know the secrets and strategies to copywriting success! Learn to attract, retain, and nurture quality clients for a thriving, long-term business.
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Copywriting Skills
17 Tools to Enhance Your Copywriting Workflow
Supercharge your copywriting game with 17 essential tools! Elevate productivity and efficiency across your workflow for unparalleled writing success.
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Building Your Copywriting Business
The Ultimate Checklist for Starting a Copywriting Business
Our expert guidance to start your copywriting business successfully with our ultimate checklist, from services to clients, we've got you covered.
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Building Your Copywriting Business
The Psychology Behind Effective Copywriting Pricing Strategies
Copywriting is crucial for clear brand communication in marketing. Learn to leverage psychology for effective pricing strategies in this article.
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Content Strategy
How to Create a Content Workflow that Aligns with Your Sales Strategy
A content workflow is a set of steps for content to be created, published and promoted and includes writing the content, editing and approving.
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Building Your Copywriting Business
5 Must-Have Project Management Tools for Your Copywriting Business
Five must-have project management tools for any copywriter's business and the ultimate insider tips to help ensure success in copywriting business.
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Copywriting
How to Create Content Strategy that Maximizes SEO Copywriting
Explore SEO copywriting, content strategy benefits, and using it to boost search engine rankings.
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Building Your Copywriting Business
When Clients Get Difficult: Managing Conflicts in Your Copywriting Business
Strategies for managing conflicts with difficult clients and provide advice on establishing clear guidelines and communication protocols.
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Building Your Copywriting Business
How to Use Pricing to Target Your Ideal Copywriting Clients
Let's discuss some key tips for using pricing to target your ideal copywriting clients and help you build a successful business.
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Content Strategy
How to Use Data to Drive Your Content Strategy
Check the ultimate guide to using and making the most of data to drive your content strategy forward and take your business to the next level.
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Building Your Copywriting Business
How to Build a Profitable Copywriting Business from Scratch
Copywriting is a lucrative profession that requires strong writing skills and an understanding of how to craft persuasive marketing messages.
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Digital Marketing
How Content and SEO Boost Your Digital Branding Efforts
How content and SEO can help you connect with customers to build an online reputation and the best practices to reach your target audience.
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Building Your Copywriting Business
How to Turn Challenging Clients into Your Biggest Fans in Your Copywriting Business
Learn to delight demanding clients in your copywriting biz. Transform challenges into devoted fans with 4 simple steps.
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Building Your Copywriting Business
Finding Your Balance: 9 Tips for Managing Your Workload as a Copywriter
Discover the impact of chronic procrastination and unlock freelance productivity with expert advice for copywriters in this insightful article.
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Content Strategy
The Dos and Don'ts of Conducting a Content Audit
Learn some key dos and don’ts of conducting a content audit that will help make the content audit more successful and efficient.
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Content Strategy
The Importance of Customizing Content Templates for Your Brand
Content templates provide structure, organization, and branding for website content to help you make the most out of your content templates.
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Building Your Copywriting Business
Mastering Workload Management: The Key to Growing Your Copywriting Business
Your best practices for managing your projects as a copywriter, and adopting an effective system of workload management to reach your goals.
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Building Your Copywriting Business
Guest Blogging: A Smart Investment For Your Copywriting Business
Guest blogging is an effective way for copywriters to expand their reach and gain visibility in the industry.
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Digital Marketing
The Benefits of Using Social Media Tools for Your Digital Marketing Strategy
This article will discuss the various benefits of using social media tools in a digital marketing strategy and provide tips on how to get started.
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Content Strategy
The Benefits of a Content Calendar for Your Content Strategy
A content calendar is a strategic tool that allows you to plan, organize, and track all your content in one place to help you stay on track.
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Content Strategy
The Benefits of a Diversified Content Strategy
Explore the many benefits of a diversified content strategy and what you need for an effective and successful content strategy for your business.
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Building Your Copywriting Business
The Art of Persuasion: How to Pitch Your Copywriting Services with Confidence
Learn all you need to know about the art of persuasion and how to pitch your copywriting services with confidence.
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Content Strategy
The Importance of Content Ideation for Brand Building
Content ideation involves the process of generating new ideas and concepts to create content that resonates with a target audience.
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Content Strategy
How Content Templates Can Improve Your Marketing Efforts
Content templates provide the framework for different types of content and ensure that all pieces adhere to a consistent style guide.
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Building Your Copywriting Business
Pricing Models for Copywriters: How To Charge For Rush Jobs
This article will cover the pros and cons of each pricing model, as well as tips on how to make sure you get paid for a rush job as a copywriter.
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Building Your Copywriting Business
The Copywriter's Roadmap to Building and Maintaining Client Relationships
This article reviews how to establish trust and cement a positive client relationship that helps copywriters boost their freelance career.
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Content Strategy
How Content Ideation Drives Brand Awareness and Engagement
Brand awareness is the process of coming up with creative and engaging content ideas to help brands build awareness, engagement, and conversions.
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Building Your Copywriting Business
The Power of Patience: Developing Strong Client Relationships in Copywriting
As a copywriter, building strong relationships with clients is essential for success. Patience is key to developing strong relationships that last.
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Copywriting Skills
The Benefits of Google Alerts for Copywriting Inspiration
Google Alerts is a free service that allows you to receive notifications when new content related to the topics you have specified appears online.
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Building Your Copywriting Business
Copywriting Pricing Models: The Ultimate Guide for Entrepreneurs
Everything you need to know about copywriting pricing models and how they work, from flat fees and hourly rates to retainers and project-based fees.
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Building Your Copywriting Business
How to Conduct Client Value Research for Your Copywriting Business
Client value research helps you determine what your customers really want and need and how they perceive the quality of your services.
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Content Strategy
The Benefits of Having a Solid Style Guide for Your Content
All you need to know about creating a style guide, and the numerous advantages that this can offer your business are discussed in this article.
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Building Your Copywriting Business
The Ultimate Guide to Building a Successful Copywriting Business
With the right strategies and tools, you can build a thriving copywriting business and make a great living as a professional copywriter.
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Copywriting Skills
The Benefits of Using Your Portfolio to Show Your Niche Expertise
We have put together all the tips you need to make your portfolio stand out and work for you which you can showcase to employers and clients.
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Digital Marketing
How Social Media Tools Can Help You Increase Your Digital Marketing Reach
Learn how copywriters can use social media to enhance their client’s digital market reach and increase conversion rates.
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Building Your Copywriting Business
From Freelancer to Business Owner: Building a Profitable Copywriting Career
Transform your freelance copywriting gig into a thriving business! Learn the secrets to success in this ultimate guide.
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Copywriting Skills
The Importance of Diversifying Your Portfolio as a Copywriter
Understand why diversifying and expanding your portfolio are some of the important steps in establishing yourself as a copywriter.
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Copywriting Skills
The Benefits of Google Analytics for Copywriting ROI
When it comes to measuring the success of your copywriting efforts, Google Analytics is one of the most powerful tools available.
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Building Your Copywriting Business
The Copywriter's Guide to Managing Multiple Projects with Ease
Dive into this detailed guide that explains the importance of project management and helpful steps for juggling multiple projects.
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Building Your Copywriting Business
The Power of Listening: How Developing Client Relationships Can Benefit Your Copywriting Business
Discover the profound impact of active listening on client relationships & copywriting success in this empowering guide.
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Building Your Copywriting Business
8 Tips to Stay Motivated and Manage Your Workload Effectively
There are strategies you can use to improve your productivity and make a daunting workload seem much more manageable.
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Copywriting Skills
The Relationship Between Proofreading and SEO in Copywriting
Proofreading is a critical task that should always be carried out during the final stages of editing.
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Digital Marketing
5 Ways Reputation Management Can Boost Your Digital Marketing ROI
Why we need to know what reputation management is and how it can help you boost your digital marketing ROI for the betterment of your business.
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Copywriting Skills
How to Create a Copywriting Portfolio That Gets You Noticed
The key to getting yourself noticed as a professional copywriter is to create an impressive copywriting portfolio.
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Building Your Copywriting Business
How to Build Trust with Challenging Clients in Your Copywriting Business
Learn how to establish trust with tough clients, and know the key strategies to succeed in your copywriting business.
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Digital Marketing
The Benefits of Mapping Out Your Marketing Funnel in Digital Marketing
Visualize a customer's journey, from discovering your product to becoming a customer, using a marketing funnel.
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Copywriting Skills
Copywriting vs Resume Writing: What's the Difference?
Learn the differences between copywriting vs resume writing as we define each process and explore how you can use your copywriting skills.
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Copywriting Skills
The Benefits of Outsourcing Proofreading for Copywriting Projects
Outsourcing is the term for sending tasks to independent professionals so they can complete them on your behalf.
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Building Your Copywriting Business
Tips for Effective Guest Blogging to Grow Your Copywriting Business
Guest blogging offers a way to grow your copywriting business and promote your skills without spending any money.
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Digital Marketing
Why Keyword Research Is Essential for Effective Digital Marketing
Proper keyword research creates the foundation for creative, compelling content that boosts your optimisation and increases conversion rates.
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Building Your Copywriting Business
The Human Touch: How Developing Client Relationships Can Set You Apart in Copywriting
Developing client relationships with progression and longevity is crucial to a freelance copywriting career.
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Copywriting Skills
The Importance of Google Docs for Collaborative Copywriting
Google Docs is an excellent option for achieving effective collaborative copywriting with no extra cost.
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Building Your Copywriting Business
The Importance of a Portfolio in Building Your Copywriting Reputation
A copywriting portfolio is the easiest and most efficient way to show prospective clients what you can do professionally.
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Copywriting Skills
Why Your Portfolio Is Your Best Marketing Tool as a Copywriter
A portfolio is a collection of samples of your writing that you can present to clients, like a resume for someone looking for a full-time job.
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Building Your Copywriting Business
Pricing Models for Copywriters: How to Charge for Multiple Revisions
Explore pricing strategies that enable you to determine the appropriate fees for handling multiple revisions as a freelance copywriter.
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Copywriting
What is Ghostwriting and How Does it Work?
Ghostwriting involves composing content intended for publication under another person's name, making it an mysterious profession.
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Digital Marketing
The Importance of Keyword Search for Digital Marketing ROI
Digital marketers can improve their ROI and target their desired audience more efficiently through the use of keyword research.
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Copywriting Skills
Why Proofreading is Essential for Successful Copywriting
Explore everything there is to know about proofreading and its importance in the copywriting world.
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Copywriting Skills
Work Smarter, Not Harder: Productivity Tools for Copywriting Success
Finding productive methods to streamline how you tackle writing tasks is fundamental and can significantly improve your daily work schedule.
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Building Your Copywriting Business
How To Find and Apply for Freelance Writing Jobs
Learn the ins and outs of freelance writing, including how you should apply for work and where to look for it.
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Copywriting Skills
How to Write a Great CV When You Have No Experience
Learn how to value yourself when you don’t have any work experience yet - write an impressive CV and market yourself as a valuable worker.
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Copywriting Skills
Proofreading vs Editing: Understanding the Difference in Copywriting
Proofreading and editing are both crucial writing stages, but they involve different processes. Know their difference.
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Content Strategy
Content Audit vs. Content Inventory: What’s the Difference?
Content auditing and content inventory are two processes essential to every writer looking to improve their existing digital content.
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Copywriting
7 Benefits of Investing in a Strong Content Strategy for Your Website
Content strategies help writers plan their content and set clear goals to keep content focused on topics relevant to the business.
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Digital Marketing
5 Ways Keyword Research Helps Your Digital Marketing Strategy
Keyword research is a valuable and necessary skill that all copywriters need to help in their digital marketing strategy.
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Content Strategy
9 Common Content Audit Mistakes and How to Avoid Them
A content audit is a process for assessing the performance of specific assets on a website like blog, landing pages, product/service pages.
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Copywriting Skills
The Role of Proofreading in Copywriting for E-commerce
Proofreading is an important part of the copywriting process for any e-commerce business and can make or break the content's success.
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Digital Marketing
Social Media Tools: A Key Component of Your Digital Marketing Toolkit
Many social media tools across the web can help to amplify your content creation, digital marketing skills and the ease of your work.
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Digital Marketing
The Importance of Personalization in Your Marketing Funnel for Digital Marketing
A personalized digital marketing funnel will help you see deeper into the workings of your business success and customer retention.
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Digital Marketing
The Benefits of Proactive Reputation Management in Digital Marketing
Proactive reputation management is the deliberate effort to maintain a positive online reputation for a company or brand.
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Digital Marketing
The Importance of Content and SEO for Digital Visibility
Content and SEO are two strategies that can help you achieve greater visibility in the digital world.
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Content Strategy
How to Build an Effective Content Strategy Workflow
A content strategy workflow outlines each step in the content creation process and the responsibilities of the team members within the project.
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Content Strategy
The Benefits of a Cross-Channel Content Strategy for Your Brand
With a cross-channel content strategy, you can craft messages that resonate with your target audience across multiple channels.
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Building Your Copywriting Business
Why Business Development Should Be the Foundation of Your Copywriting Business
Business development is vital to the success of a copywriting business and should be a top priority from the beginning of your journey.
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Building Your Copywriting Business
How to Use Business Development Strategies to Build Your Copywriting Business
Business development strategies can be a great way to build your copywriting business and increase your income.
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Building Your Copywriting Business
The Power of Pitching: How to Close More Deals and Grow Your Business
Pitching is engaging with the customer on a deeper level and connecting with them in a way that will make them want to buy what you’re offering.
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Content Strategy
Content Audit 101: What It Is and Why You Need It
Content audits are beneficial for establishing the quality and effectiveness of the content and a powerful tool for the copywriting business.
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Content Strategy
The Importance of Style Guides in Your Content Marketing Strategy
A style guide helps ensure consistency in branding and messaging, builds customers' trust, helps establish a uniform voice across all channels.
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Content Strategy
The Role of Content Ideation in Creating Viral Content
Content ideation is the first step in a copywriter's process when starting a new project, taking on a new client, or doing the necessary research.
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Building Your Copywriting Business
The Dos and Don'ts of Handling Challenging Clients in Your Copywriting Business
It is important to know how to handle challenging clients professionally and ensure that the relationship remains positive.
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Building Your Copywriting Business
From Solo to Squad: The Benefits of Building a Copywriting Team
Having a team of copywriters increases productivity as they can divide and conquer tasks efficiently instead of a single worker for all the tasks.
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Copywriting Skills
The Impact of Proofreading on Your Copywriting Reputation
A closer look at the impact of proofreading on your copywriting reputation and the tips and tricks that you can use to ensure your work is error-free.
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Copywriting Skills
How to Develop an Editing Checklist for Copywriting Projects
Having an editing checklist can be the difference between creating a great piece and producing something that needs more work. Learn how.
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Copywriting Skills
The 5 Benefits of a Strong Copywriting Portfolio
Creating a strong portfolio with samples that present your many writing abilities is the only way to show potential employers exactly what you can do.
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Content Strategy
How to Generate Content Ideas that Engage Your Audience
We have put together all you need to know about engaging content ideas, and the best ways to keep your audience engaged and responsive.
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Content Strategy
Why Content Strategy Is Crucial for Your Business's Success
The goal of a content strategy is to create a structure for sharing content that effectively reaches target audience and aligns with business goals.
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Building Your Copywriting Business
The Business of Storytelling: How to Build Your Copywriting Career
This article will provide information on starting a career in copywriting, ways to earn a living as a copywriter, strategies and more.
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Content Strategy
How to Use a Content Calendar to Streamline Your Content Strategy
A content calendar is essentially an organised schedule of the content that you plan to write and publish in the upcoming weeks and months.
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Content Strategy
The Benefits of a Collaborative Content Strategy
A collaborative content strategy can be a useful method for businesses aiming to improve their online presence towards a common goal.
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Copywriting
How to Align Your Website Copywriting with Your Content Strategy
A comprehensive content strategy can enhance your website's search engine optimization and ensure cohesive communication with your intended audience.
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Building Your Copywriting Business
How Guest Blogging Can Improve Your Copywriting Skills
Guest blogging involves creating content for another website or blog, and this offers a wide range of benefits such as increased visibility and more.
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Building Your Copywriting Business
How to Make Client Value a Core Element of Your Copywriting Business Mode
Explore practical tips on how to make clients value the foundation of your copywriting business.
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Copywriting Skills
5 Creative Ways to Organise Your Copywriting Portfolio
There are five organising options available for portfolios, the most suitable one depends on personal style and the nature of clients and projects.
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Copywriting Skills
The Benefits of Google Analytics for Measuring Content Success
Google Analytics is a valuable tool that allows you to measure the effectiveness of online content.
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Copywriting Skills
Top Copywriting Strategies for an Effective Resume
Writing a compelling and professional resume is key to landing an interview and getting your foot in the door.
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Copywriting Skills
The Importance of Visuals in Your Copywriting Portfolio
Copywriting portfolios are essential for any freelancer looking to showcase their skills and demonstrate their value to potential clients.
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Copywriting Skills
How to Use Google Drive to Streamline Your Copywriting Process
With Google Drive's intuitive interface and vast array of features, it can help you save time and be more productive.
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Copywriting Skills
How Google Maps Can Enhance Your Local Copywriting Strategy
Are you looking for an effective way to enhance your local copywriting strategy? Google Maps may be your secret weapon.
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Copywriting Skills
The Benefits of Auditing Your Content for Improved Copywriting
Conducting a content audit is a helpful way to improve your writing, as it can reveal areas for improvement.
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Copywriting Skills
The Value of Consulting in Developing Your Copywriting Career
An aspiring copywriter needs to understand why consulting is one of the best ways to start your journey as a copywriter.
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Copywriting Skills
The Importance of Editing in Copywriting for B2B and B2C
Editing is critical for any written message to succeed. We have put together all you need to know about the significance and importance of editing.
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Copywriting Skills
How to Edit Your Way to Great Copywriting
Editing is an essential part of the writing process and knowing how and when to edit can help you create a copy that is super effective.
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Copywriting Skills
How to Master Proofreading for Better Copywriting
Mastering the proofreading process can be difficult, but with a few helpful tips, you can make sure that your copywriting is of the highest quality.
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Building Your Copywriting Business
The Copywriter's Guide to Time Management and Workload Planning
Time management and planning is the best way to ensure success in any business. This same principle applies to both aspiring and advanced copywriters.
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Copywriting Skills
Why Portfolio Building Is Crucial for Every Aspiring Copywriter
A portfolio is a selection of a writer's past work highlighting their skills to clients to demonstrate their abilities and work history .
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Building Your Copywriting Business
How to Build a Sustainable Copywriting Business with Client Value
Focusing, planning and organisation are the basics of copywriting and crucial in starting your own copywriting business.
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Copywriting Skills
How to Use Copywriting Skills to Improve Your Resume
Discover the importance of using your copywriting skills to improve your resume.
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Copywriting
What Is Cold Email Copywriting (And How To Optimize It)
Cold Email can be an excellent tool, helping to reach a wide audience directly, bypassing some of the need for things such as SEO.
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Copywriting Skills
The 4 Benefits of Proofreading in Copywriting
Proofreading is something that can guide us to success in our writing, helps us to improve quality, remove mistakes and more.
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Copywriting Skills
5 Effective Ways to Catch Errors and Improve Your Copywriting with Proofreading
Tips to know the five effective ways to save your craftsmanship from taints such as repetitive words and spelling mistakes.
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Copywriting
Writing Hacks: 8 Productivity Tips for Copywriters
Learning to boost your productivity makes that first step so much easier and paves the way for you to create your best content.
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Copywriting Skills
How to Develop a Proofreading Checklist for Copywriting Projects
Read this article to learn all you need for the ultimate proofreading checklist.
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Copywriting
The Impact of Content Strategy on SEO Copywriting
Content strategy and SEO copywriting are two of the most important aspects of digital marketing success.
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Building Your Copywriting Business
From Hobby to Career: Building a Successful Copywriting Business
This article will explore what it takes to launch your own copywriting business and establish yourself in the industry.
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Copywriting
The Ultimate Guide to Productivity Tools for Copywriting
This guide provides an in-depth look at the best productivity tools available for any copywriter.
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Copywriting
How to Use the 8-Step Writing Process
This is a walk through with the eight stages of the writing process and how to separate them from each other for optimal results.
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Digital Marketing
Top 16 Copywriting Trends for 2023
Being ahead of the game when it comes to copywriting will give you an edge over the competition.
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Building Your Copywriting Business
How to Find Copywriting Clients on Instagram
Depending on who you listen to, your Instagram account is either the holy grail for client generation or a complete time suck.
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Copywriting
How to Choose the Right Tone of Voice in Writing
We all have a tone of voice, whether we realize it or not. It's how we speak to our friends and family members, express ourselves on social media
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Copywriting Skills
Feature Story Ideas: How to Write Them and Get Hired
Feature stories are a great way to get your name and work out there. They can also help your career in journalism
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Copywriting
What is the AIDA Copywriting Formula?
Have you ever tried to bake a delicious cake to impress your guests without a specific recipe?
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Building Your Copywriting Business
What Are Content Mills and Should You Write for Them?
When starting out in your freelance writing career, you may hear about content mills. New freelancers may even start writing for a content mill
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Digital Marketing
What Content Could be Used for a Structured Snippet Extension
Structured snippet extensions help to relay basic information about your client's product or service offerings to browser search queries.
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Copywriting Skills
How to Write the Perfect Blog Post Title (including examples)
Blog posts remain popular even though blogging has been around for over two decades. Many content marketers spend considerable time
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Building Your Copywriting Business
What Are The Best Tablets For Writers? Our Choice
When you're in the middle of your creative flow and inspired to write, a great writing tablet to hand is a must.
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Building Your Copywriting Business
How to Become a Copywriter with No Experience
So you want to become a successful freelance copywriter but have zero experience. How do you get started?
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Building Your Copywriting Business
What is SEO Copywriting?
As a writer, are you tasked with helping a client's website appear at the top of search engine rankings? Are you confused
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Content Strategy
The 6 Best Writing Apps for iPad - Our Choice
In the past, writers and authors had to document their thoughts through pen and paper, styluses on clay pads, typewriters, and other writing tools.
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Building Your Copywriting Business
How Much Do Copywriters Make?
Professional copywriters are in great demand in copywriting, and you have a huge market as a playing field.
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Copywriting Skills
Ultimate Guide to Tone of Voice Examples
Humans have evolved to take in everything from body language and facial expressions to voice tones to help them understand others.
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The Author's Pad: Where Writers Live and Work
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A Community for You We're focused on helping you progress as a copywriter, regardless of your experience level. The Author's Pad is a place for writers to grow and develop their skills.
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Thorough Guidance The Author's Pad covers all aspects of a copywriter's career, from building portfolios to securing new clients, utilising optimisation to social media tools, and everything in between.
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Unlimited Access We have curated an enormous range of exercises and templates you can use to build a copywriting career from the ground up, or revolutionise your existing career in the field.
RECOMMENDED TOOLS AND SOFTWARE
Check out these helpful tools to improve the quality of your copywriting. Using the right software and tools can give you the edge to win over your next client.
Surfer SEO
Surfer SEO is a tool to help users research, write, optimize, and audit! Everything you need to create a comprehensive content strategy that yields re
Answer the Public
Answer the Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Categories
Also Asked
Also Asked is a keyword research tool that aggregates, organises and displays “People Also Ask” data that appear in Google search results. You can