5 Creative Ways to Organise Your Copywriting Portfolio

A copywriter's portfolio is a necessary aspect of their profession, serving as a platform to display their top-notch work, generate examples for potential clients, and ensure that all writing is well-organised. Looking for inspiration? Then here are five innovative strategies to help you arrange your copywriting portfolio.


Key Fact

97% of business owners said that content marketing is part of their marketing strategy. Staying organised gives you the best chance of landing these lucrative clients, and so it is well worth investing in the time to find your perfect strategy.


How To Organise Your Portfolio

There are five organising options available for portfolios, and the most suitable one depends on personal style and the nature of clients and projects. Some of the best options include:

Organise by Client

Organising your copywriting portfolio by creating separate folders for each client can simplify the process of finding their work when necessary. Be sure to include a cover page for each client that clearly states what type of work was completed and when it was completed.

Organise by Project Type

If you work on many different types of projects, organising your portfolio by project type can be a great way to keep everything in order. Create folders for each type of project that you do, such as website copywriting, newsletter writing, press releases, etc., and place all relevant samples in those folders. 


This means that if a client approaches for a specific type of work, you will have your samples ready to present.

Organise by Platform

If you write for different types of platforms, such as print media or online media, create folders for each platform to keep all of your work organised. You can then create sub-folders for each type of project, such as print ads, website content, etc, and this will help you locate projects and pieces of work whenever required.

Organise by Genre

Categorising your portfolio based on the genre can be useful in showcasing your expertise in specific writing styles, like technical or creative writing, allowing potential clients to easily locate relevant writing samples and quickly determine whether you are a match for their business.

Organise by Date

Organising a portfolio by date can provide practical benefits for those who update it frequently and wish to keep a record of their work over time. Additionally, it may simplify the process of locating samples from a specific time frame - you can simply head to the relevant file, and locate the piece as needed with minimal fuss or stress.

Case Study

A successful copywriter, Emma, was looking for ways to organise her portfolio to make it more attractive and easier for potential clients to navigate, as she was struggling to get new work. She started by writing a professional profile and including it in her portfolio, as well as adding visuals to showcase her previous work. As Emma worked with a range of new clients frequently, she decided that organising her portfolio by the client was the secret to success - and it worked!

Soon enough, Emma's portfolio was becoming one of the most organised and well-presented in the industry. By keeping her portfolio organised and up to date, she was able to land more clients and grow her business, and she continues to thrive and flourish today.


What To Include In Your Portfolio

Now that we have taken a look at the best organisation options, you may be wondering what type of content you should include in your portfolio. Some of the most important essentials include:

Writing Samples

Your portfolio should include examples of the writing you have done for different projects. This can be anything from blog posts or website copy, to press releases and white papers. Make sure to include a variety of samples, so potential clients can get an idea of your range as a writer - always check your samples with tools such as  Grammarly before including them!

Positive Feedback and Testimonials

Including positive feedback from past clients and reviews from industry professionals can enhance your credibility as a writer and demonstrate your reliability and competence - this shows you have a strong background in the industry and builds trust.

Your Key Skills

A crucial element to add to your portfolio is a comprehensive list of your writing skills. It should encompass your proficiency in creating various types of content and your capacity to write convincingly and efficiently. It's also important to be clear about what type of writing you specialise in - this can help potential clients know exactly what they're getting themselves into, and reassure them that you are capable of delivering on their project. Make sure you use a tool such as Hemingway Editor or Readable to keep this section accessible and clear.

Your Professional Profile

When building a portfolio, it's crucial to feature a professional profile that highlights your writing experience, specialisations, and relevant qualifications. Providing links to related websites, like a portfolio or LinkedIn profile, can help clients easily find you.

Key Fact

40% of all business owners said they outsource copywriting - there are plenty of clients just waiting to be impressed by your skills and talents.


Digital or Physical?

Deciding between a digital or physical portfolio depends on your needs and preferences. Digital portfolios are convenient as they are easily accessible and quickly updated. However, if you prefer a physical copy, you can opt for a printed version.

It can be a good idea to cover both bases and have a digital version that you can easily share with potential clients, as well as a physical copy for in-person meetings - this allows you to enjoy the very best of both worlds!

It is beneficial to include visuals in your portfolio along with written content, such as screenshots of your work and design elements. This provides potential clients with a better understanding of your capabilities as a copywriter.

Final Thoughts

Creating an effective portfolio is a great way to showcase your skills as a copywriter and make sure potential clients can find and access your work. By including samples, positive feedback, social proof, your key skills, a professional profile, and visuals in your portfolio, you can ensure that it stands out from the competition. Organisation is key here - make sure you keep your portfolio up to date, and take some time to ensure that it is easy to navigate and professional.

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