8 Types of Content Writing and How to Create Them

Content writing is a multifaceted profession that involves various types of writing. Becoming skilled at each form of content writing will improve your skill-set, enabling you to cater to different varieties of target audiences, empower you to draw in clients, and thus create a lucrative content writing business.

If you want to broaden your horizons as a content writer, you're in luck! In this helpful guide, we explore the 8 most important types of content writing and share tips to help you successfully harness them and become a versatile content writer. Dive in to skyrocket your career!

#1 News Articles & Press Releases

Content writers are often tasked with creating feature story news content and press releases, a form of writing that requires you to channel your journalistic abilities.

While press releases are more promotional, typically sharing fresh information regarding a brand, news articles are more focused on reporting unbiased information about an event, industry development, or a topical issue.

Tips for Creating News Articles and Press Releases:

  • Channel Your Inner Journalist: Because these types of content are information-heavy, it's important to ensure you maintain accuracy. Applying journalistic principles, such as research, using credible sources (such as official government, academic, and research sites), and cross-checking information, are key ways to ensure you create reliable and high-quality content.
  • Craft Compelling Headlines: News and press releases need snappy, bold titles that grab readers' attention and encourage them to read on. You can achieve a curiosity-sparking headline by ensuring it’s between 60-100 characters long, includes clear and concise phrasing, and presents new information. For instance 'Breakthrough Discovery Reveals New Opportunities for Big Brand'.
  • Use Concise Language: News and press releases are usually intended to deliver valuable and engaging information as clearly and promptly as possible. By getting straight to the point through snappy and information-rich sentences, you'll be able to create impactful content that successfully enlightens your target audience.

#2 Blog Posts

Many types of content writers, particularly freelance writers, are no strangers to creating guest blog posts for brands. A blog post is intended to be engaging content that feeds the curiosity of a target audience through engaging information, such insights, helpful tips (like this blog post you're reading!), unique suggestions (such as 'top hotels to book this summer'), and interesting stories.

Tips for Creating Blog Posts:

  • Add A Personal Touch: Adding a personal touch to your blog posts, such as shedding light on personal experiences or sharing opinions, will foster a sense of authenticity and relatability, which, in turn, deepens the reader connection.

  • Keep It Conversational: Blog posts are typically informal content that readers will enjoy in their spare time, so it's best to maintain a friendly and conversational tone, ensuring a more enjoyable read for your audience.

  • Encourage Target Audience Interaction: Blogging encourages audience interaction, which is an excellent way of creating a brand community. You can achieve this by inviting your target audiences to ask questions, leave comments, and share posts.

#3 Long Form Content

Long-form content is a blanket term that covers a vast range of lengthy and detailed content, typically a minimum of 3k words. This includes creating content like white papers, ebooks, ultimate guides, tutorials, resource lists, pillar pages, and more.

Tips for Creating Long Form Content:

  • Create a Clear Structure: When writing long-form content it's easy for the structure to go off track. You can easily avoid this by creating a structured template/outline with headers, sub-headers, and writing prompts, to keep you on the right track from start to end.

  • Maintain a Consistent Tone: In order to create a cohesive and engaging narrative, it's important to identify a suitable tone that resonates with your target audience and maintain it throughout. For example, if you're writing a corporate white paper, you'll likely need to uphold a professional, formal tone.

  • Separate Text with Captivating Visuals: Readers are more likely to lose interest in long-form content because of the length. However, this can be avoided by including interesting visual elements, such as images, infographics, and charts, that complement the text and visually reinforce key points.

#4 How-To Guides

How-to guides are step-by-step instruction manuals that provide best practices, tips, and instructions related to a specific task, such as building a copywriting portfolio. They can range from basic to advanced and are used in a variety of industries, including lifestyle, technology, and marketing.

Tips for Creating How To Guides:

  • Include Visual Aids: Make your how-to guides even more helpful and engaging by enriching them with visual aids, such as demonstrative images or videos, animations, and diagrams.

  • Add Frequently Asked Questions (FAQs): Adding FAQs will save readers from uncertainty and make your how-to guides extra helpful! You can identify FAQs by searching the topic you're writing about and reviewing the top questions that show on the search results page (SERP).

  • Use Clear and Concise Language: A how-to guide should be informative without being overly saturated with text. Ensuring your sentences are short and include simple language will prevent unnecessary jargon and make it easy for readers to follow.

#5 Social Media Posts

Social media posts involve creating short and impactful content for social media platforms, such as Twitter, LinkedIn, Facebook, and Instagram. Social media writers will tailor their content to suit various formats within these platforms, such as an Instagram reel, story, and general post.

Tips for Creating Social Media Posts:

  • Utilise Every Posting Feature: Social media sites have various features that pose as valuable tools for posting content, such as stories, reels, and written posts. By harnessing each of these features, you'll boost audience engagement and elevate your online presence.

  • Keep it Brief and Engaging: Social media users don't linger on posts for long, so it's important to ensure your content is as brief and interesting as possible to ensure audience engagement and make a lasting impact. Using concise and conversational language and call-to-actions (CTAs) to encourage a desired next step, such as 'follow for more' or 'like and share this post', are excellent practices to adopt.

  • Incorporate Hashtags: Hashtags are a gateway to discoverability on social media. Using contextually appropriate hashtags that highlight popular terms and topics such as '#ContentWriting' or '#Sustainability' will draw audiences in and broaden your online reach.

#6 Email Marketing

Email marketing is a popular form of content marketing that directly reaches target audiences through their inbox. It's intended to build customer relationships, uphold engagement, and maintain brand awareness. Email marketing often shares information about new products/services, industry updates, exclusive promotions, and so forth.

Tips for Creating Email Marketing:

  • Compose Attention-Grabbing Subject Lines: The best way to encourage target audiences to open email marketing content is by creating actionable and intriguing subject lines, such as 'Unlock Exclusive Savings this Season'. These essentially act as headlines or titles that draw the reader in, preventing them from dismissing or even deleting the email.

  • Personalise Your Message: When writing email marketing content, readers will often appreciate a personal touch. Adding the recipient's name in the greeting line will directly engage your reader, fostering a deeper connection that encourages them to read on.

  • Add CTA's: Including clear CTA's that lead the reader to a desired action, such as visiting a website, buying a product, or booking a service will increase the likelihood of conversion, making your email marketing content more impactful and effective.

#7 Technical Writing

Technical writing is a form of content marketing, often used for eCommerce, which involves crafting search engine optimised (SEO) content that ranks high on search engines and draws in potential customers. Technical writers often create content for landing pages, product descriptions, FAQ pages, and blog posts.

Tips for Creating Technical Writing:

  • Include Metadata: Metadata is an essential SEO practice for technical writing. It's the information your target audience will see before they open the link to your written content. A meta title should be between 50 to 60 characters and meta descriptions are 150 to 160 characters long. By staying within these limits, the entirety of your metadata will be visible on the SERP.

  • Enrich Text with SEO Keywords: SEO keywords are the key to optimised content. You can use platforms, like Semrush and Surfer SEO, to efficiently find SEO keywords and enrich your text with them.

  • Adopt the Experience, Expertise, Authority, and Trustworthiness (EEAT) Framework: The EEAT framework is essential for ensuring your work is credible and informative. This will help your site become more reputable, making it more favoured by SERPs. 

#8 Scriptwriting

When it comes to content writing, scriptwriting involves producing promotional content with narratives, scenes, dialogue, and sometimes stage directions. It's used for several media formats, such as podcasts, instructional videos, and radio or video advertisements. 

This form of creative writing is intended to guide directors, actors, podcast hosts, and spokespeople. It demands a solid understanding of audiences, storytelling, visual communication, and character development.

Tips for Creating Scriptwriting:

  • Be Descriptive: Script content needs to paint a picture, especially if it's for a non-visual media format, like a podcast or radio advert. Enriching your writing with descriptive language will help audiences visualise the concept or scene you're trying to illustrate, ultimately making your work more engaging.

  • Choose an Appropriate Tone and Style: When writing a script, it's important to know your audience and adapt it according to their needs and preferences. For instance, if you're writing for a lifestyle-themed podcast, you'll likely adopt a conversational and informal tone, whereas a corporate instructional video will require a concise, professional, and formal tone.

  • Incorporate Clear CTAs: As a content writer, you'll primarily be tasked with producing scripts for promotional materials, such as video or radio advertisements. Like all promotional content, there must be a CTA that leads audiences toward a desired outcome. For example, if you're writing a script for a retail company, you might write something like: 'Get big savings in-store today!'.

FAQs:

Got a question? Here are answers to the most frequently asked questions about the different types of content writing and how to create them:

What Are the 4 Basic Writing Styles in Content Writing?

The four basic, and most common, writing styles used by content writers are expository, descriptive, narrative, and persuasive.

Expository writing aims to enlighten audiences with factual information and explanations, in an unbiased, non-opinionated manner. Descriptive writing uses detailed language that paints a picture for readers and sometimes encourages an emotional response. Narrative writing tells a story, often in chronological order, that engages readers. Persuasive writing utilises convincing language that influences a reader's actions.

How Do You Create Content for Content Writing?

The first steps to successfully creating content for content writing involves: thoroughly reviewing client briefs, shaping your content strategy to meet the specific needs and objectives of clients, conducting audience research to understand your target audience's preferences, crafting a strategic plan that incorporates findings from your research and aligns with client needs, adopting a distinctive voice to enhance engagement and stand out from competition. 

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