8 Types of Content Writing and How to Create Them

Content writing is a multifaceted profession that involves various types of writing. Becoming skilled at each form of content writing will improve your skill-set, enabling you to cater to different varieties of target audiences, empower you to draw in clients, and thus create a lucrative content writing business.

If you want to broaden your horizons as a content writer, you're in luck! In this helpful guide, we explore the 8 most important types of content writing and share tips to help you successfully harness them and become a versatile content writer. Dive in to skyrocket your career!

#1 News Articles & Press Releases

Content writers are often tasked with creating feature story news content and press releases, a form of writing that requires you to channel your journalistic abilities.

While press releases are more promotional, typically sharing fresh information regarding a brand, news articles are more focused on reporting unbiased information about an event, industry development, or a topical issue.

Tips for Creating News Articles and Press Releases:

  • Channel Your Inner Journalist: Because these types of content are information-heavy, it's important to ensure you maintain accuracy. Applying journalistic principles, such as research, using credible sources (such as official government, academic, and research sites), and cross-checking information, are key ways to ensure you create reliable and high-quality content.
  • Craft Compelling Headlines: News and press releases need snappy, bold titles that grab readers' attention and encourage them to read on. You can achieve a curiosity-sparking headline by ensuring it’s between 60-100 characters long, includes clear and concise phrasing, and presents new information. For instance 'Breakthrough Discovery Reveals New Opportunities for Big Brand'.
  • Use Concise Language: News and press releases are usually intended to deliver valuable and engaging information as clearly and promptly as possible. By getting straight to the point through snappy and information-rich sentences, you'll be able to create impactful content that successfully enlightens your target audience.

#2 Blog Posts

Many types of content writers, particularly freelance writers, are no strangers to creating guest blog posts for brands. A blog post is intended to be engaging content that feeds the curiosity of a target audience through engaging information, such insights, helpful tips (like this blog post you're reading!), unique suggestions (such as 'top hotels to book this summer'), and interesting stories.

Tips for Creating Blog Posts:

  • Add A Personal Touch: Adding a personal touch to your blog posts, such as shedding light on personal experiences or sharing opinions, will foster a sense of authenticity and relatability, which, in turn, deepens the reader connection.

  • Keep It Conversational: Blog posts are typically informal content that readers will enjoy in their spare time, so it's best to maintain a friendly and conversational tone, ensuring a more enjoyable read for your audience.

  • Encourage Target Audience Interaction: Blogging encourages audience interaction, which is an excellent way of creating a brand community. You can achieve this by inviting your target audiences to ask questions, leave comments, and share posts.

#3 Long Form Content

Long-form content is a blanket term that covers a vast range of lengthy and detailed content, typically a minimum of 3k words. This includes creating content like white papers, ebooks, ultimate guides, tutorials, resource lists, pillar pages, and more.

Tips for Creating Long Form Content:

  • Create a Clear Structure: When writing long-form content it's easy for the structure to go off track. You can easily avoid this by creating a structured template/outline with headers, sub-headers, and writing prompts, to keep you on the right track from start to end.

  • Maintain a Consistent Tone: In order to create a cohesive and engaging narrative, it's important to identify a suitable tone that resonates with your target audience and maintain it throughout. For example, if you're writing a corporate white paper, you'll likely need to uphold a professional, formal tone.

  • Separate Text with Captivating Visuals: Readers are more likely to lose interest in long-form content because of the length. However, this can be avoided by including interesting visual elements, such as images, infographics, and charts, that complement the text and visually reinforce key points.

#4 How-To Guides

How-to guides are step-by-step instruction manuals that provide best practices, tips, and instructions related to a specific task, such as building a copywriting portfolio. They can range from basic to advanced and are used in a variety of industries, including lifestyle, technology, and marketing.

Tips for Creating How To Guides:

  • Include Visual Aids: Make your how-to guides even more helpful and engaging by enriching them with visual aids, such as demonstrative images or videos, animations, and diagrams.

  • Add Frequently Asked Questions (FAQs): Adding FAQs will save readers from uncertainty and make your how-to guides extra helpful! You can identify FAQs by searching the topic you're writing about and reviewing the top questions that show on the search results page (SERP).

  • Use Clear and Concise Language: A how-to guide should be informative without being overly saturated with text. Ensuring your sentences are short and include simple language will prevent unnecessary jargon and make it easy for readers to follow.

#5 Social Media Posts

Social media posts involve creating short and impactful content for social media platforms, such as Twitter, LinkedIn, Facebook, and Instagram. Social media writers will tailor their content to suit various formats within these platforms, such as an Instagram reel, story, and general post.

Tips for Creating Social Media Posts:

  • Utilise Every Posting Feature: Social media sites have various features that pose as valuable tools for posting content, such as stories, reels, and written posts. By harnessing each of these features, you'll boost audience engagement and elevate your online presence.

  • Keep it Brief and Engaging: Social media users don't linger on posts for long, so it's important to ensure your content is as brief and interesting as possible to ensure audience engagement and make a lasting impact. Using concise and conversational language and call-to-actions (CTAs) to encourage a desired next step, such as 'follow for more' or 'like and share this post', are excellent practices to adopt.

  • Incorporate Hashtags: Hashtags are a gateway to discoverability on social media. Using contextually appropriate hashtags that highlight popular terms and topics such as '#ContentWriting' or '#Sustainability' will draw audiences in and broaden your online reach.

#6 Email Marketing

Email marketing is a popular form of content marketing that directly reaches target audiences through their inbox. It's intended to build customer relationships, uphold engagement, and maintain brand awareness. Email marketing often shares information about new products/services, industry updates, exclusive promotions, and so forth.

Tips for Creating Email Marketing:

  • Compose Attention-Grabbing Subject Lines: The best way to encourage target audiences to open email marketing content is by creating actionable and intriguing subject lines, such as 'Unlock Exclusive Savings this Season'. These essentially act as headlines or titles that draw the reader in, preventing them from dismissing or even deleting the email.

  • Personalise Your Message: When writing email marketing content, readers will often appreciate a personal touch. Adding the recipient's name in the greeting line will directly engage your reader, fostering a deeper connection that encourages them to read on.

  • Add CTA's: Including clear CTA's that lead the reader to a desired action, such as visiting a website, buying a product, or booking a service will increase the likelihood of conversion, making your email marketing content more impactful and effective.

#7 Technical Writing

Technical writing is a form of content marketing, often used for eCommerce, which involves crafting search engine optimised (SEO) content that ranks high on search engines and draws in potential customers. Technical writers often create content for landing pages, product descriptions, FAQ pages, and blog posts.

Tips for Creating Technical Writing:

  • Include Metadata: Metadata is an essential SEO practice for technical writing. It's the information your target audience will see before they open the link to your written content. A meta title should be between 50 to 60 characters and meta descriptions are 150 to 160 characters long. By staying within these limits, the entirety of your metadata will be visible on the SERP.

  • Enrich Text with SEO Keywords: SEO keywords are the key to optimised content. You can use platforms, like Semrush and Surfer SEO, to efficiently find SEO keywords and enrich your text with them.

  • Adopt the Experience, Expertise, Authority, and Trustworthiness (EEAT) Framework: The EEAT framework is essential for ensuring your work is credible and informative. This will help your site become more reputable, making it more favoured by SERPs. 

#8 Scriptwriting

When it comes to content writing, scriptwriting involves producing promotional content with narratives, scenes, dialogue, and sometimes stage directions. It's used for several media formats, such as podcasts, instructional videos, and radio or video advertisements. 

This form of creative writing is intended to guide directors, actors, podcast hosts, and spokespeople. It demands a solid understanding of audiences, storytelling, visual communication, and character development.

Tips for Creating Scriptwriting:

  • Be Descriptive: Script content needs to paint a picture, especially if it's for a non-visual media format, like a podcast or radio advert. Enriching your writing with descriptive language will help audiences visualise the concept or scene you're trying to illustrate, ultimately making your work more engaging.

  • Choose an Appropriate Tone and Style: When writing a script, it's important to know your audience and adapt it according to their needs and preferences. For instance, if you're writing for a lifestyle-themed podcast, you'll likely adopt a conversational and informal tone, whereas a corporate instructional video will require a concise, professional, and formal tone.

  • Incorporate Clear CTAs: As a content writer, you'll primarily be tasked with producing scripts for promotional materials, such as video or radio advertisements. Like all promotional content, there must be a CTA that leads audiences toward a desired outcome. For example, if you're writing a script for a retail company, you might write something like: 'Get big savings in-store today!'.


Got a question? Here are answers to the most frequently asked questions about the different types of content writing and how to create them:

What Are the 4 Basic Writing Styles in Content Writing?

The four basic, and most common, writing styles used by content writers are expository, descriptive, narrative, and persuasive.

Expository writing aims to enlighten audiences with factual information and explanations, in an unbiased, non-opinionated manner. Descriptive writing uses detailed language that paints a picture for readers and sometimes encourages an emotional response. Narrative writing tells a story, often in chronological order, that engages readers. Persuasive writing utilises convincing language that influences a reader's actions.

How Do You Create Content for Content Writing?

The first steps to successfully creating content for content writing involves: thoroughly reviewing client briefs, shaping your content strategy to meet the specific needs and objectives of clients, conducting audience research to understand your target audience's preferences, crafting a strategic plan that incorporates findings from your research and aligns with client needs, adopting a distinctive voice to enhance engagement and stand out from competition. 

Related articles:

  • Content Strategy

    What Is A Sensing Word And How To Use It (With Example Phrases)

    Discover the power of sensing words—vivid descriptors spark imagination, lift dull content, turn mundane into compelling narratives.

  • Content Strategy

    9 Copywriting Memes That Will Get You Through The Day

    Drowning in copywriting? Copywriting woes? Brighten your day with 9 hilarious memes that capture the struggles and humor of the writing journey!

  • Content Strategy

    The Role of Content Planning in Creating a Consistent Brand Message

    Discover the pivotal role of content planning in forging a consistent brand message to build trust and attract more customers.

  • Content Strategy

    How to Write Your Way to Freedom

    Unlock career freedom by pursuing freelance copywriting—turn your passion into profit on your terms. Break free from the 9-5 with our expert tips.

  • Content Strategy

    How a Content Audit Can Help You Boost Your Content Marketing Efforts

    The power of content marketing - learn why businesses prioritize quality content and how a content audit can elevate your strategy.

  • Content Strategy

    How to Use Content Personas to Optimize Your Content Strategy

    Unlock the power of content strategy by mastering the nuances between personas and demographics, tailor your approach and resonate with your audience.

  • Content Strategy

    Personas vs. Demographics: The Key to Effective Content Strategy

    Unlock the power of content strategy by discerning personas from demographics and learn to leverage the right data for your precise audience.

  • Content Strategy

    How to Create a Content Workflow that Aligns with Your Sales Strategy

    A content workflow is a set of steps for content to be created, published and promoted and includes writing the content, editing and approving.

  • Content Strategy

    How to Use Data to Drive Your Content Strategy

    Check the ultimate guide to using and making the most of data to drive your content strategy forward and take your business to the next level.

  • Content Strategy

    The Dos and Don'ts of Conducting a Content Audit

    Learn some key dos and don’ts of conducting a content audit that will help make the content audit more successful and efficient.

  • Content Strategy

    The Importance of Customizing Content Templates for Your Brand

    Content templates provide structure, organization, and branding for website content to help you make the most out of your content templates.

  • Content Strategy

    The Benefits of a Content Calendar for Your Content Strategy

    A content calendar is a strategic tool that allows you to plan, organize, and track all your content in one place to help you stay on track.

  • Content Strategy

    The Benefits of a Diversified Content Strategy

    Explore the many benefits of a diversified content strategy and what you need for an effective and successful content strategy for your business.

  • Content Strategy

    The Importance of Content Ideation for Brand Building

    Content ideation involves the process of generating new ideas and concepts to create content that resonates with a target audience.

  • Content Strategy

    How Content Templates Can Improve Your Marketing Efforts

    Content templates provide the framework for different types of content and ensure that all pieces adhere to a consistent style guide.

  • Content Strategy

    How Content Ideation Drives Brand Awareness and Engagement

    Brand awareness is the process of coming up with creative and engaging content ideas to help brands build awareness, engagement, and conversions.

  • Content Strategy

    The Benefits of Having a Solid Style Guide for Your Content

    All you need to know about creating a style guide, and the numerous advantages that this can offer your business are discussed in this article.

  • Content Strategy

    Content Audit vs. Content Inventory: What’s the Difference?

    Content auditing and content inventory are two processes essential to every writer looking to improve their existing digital content.

  • Content Strategy

    9 Common Content Audit Mistakes and How to Avoid Them

    A content audit is a process for assessing the performance of specific assets on a website like blog, landing pages, product/service pages.

  • Content Strategy

    How to Build an Effective Content Strategy Workflow

    A content strategy workflow outlines each step in the content creation process and the responsibilities of the team members within the project.

  • Content Strategy

    The Benefits of a Cross-Channel Content Strategy for Your Brand

    With a cross-channel content strategy, you can craft messages that resonate with your target audience across multiple channels.

  • Content Strategy

    Content Audit 101: What It Is and Why You Need It

    Content audits are beneficial for establishing the quality and effectiveness of the content and a powerful tool for the copywriting business.

  • Content Strategy

    The Importance of Style Guides in Your Content Marketing Strategy

    A style guide helps ensure consistency in branding and messaging, builds customers' trust, helps establish a uniform voice across all channels.

  • Content Strategy

    The Role of Content Ideation in Creating Viral Content

    Content ideation is the first step in a copywriter's process when starting a new project, taking on a new client, or doing the necessary research.

  • Content Strategy

    How to Generate Content Ideas that Engage Your Audience

    We have put together all you need to know about engaging content ideas, and the best ways to keep your audience engaged and responsive.

  • Content Strategy

    Why Content Strategy Is Crucial for Your Business's Success

    The goal of a content strategy is to create a structure for sharing content that effectively reaches target audience and aligns with business goals.

  • Content Strategy

    How to Use a Content Calendar to Streamline Your Content Strategy

    A content calendar is essentially an organised schedule of the content that you plan to write and publish in the upcoming weeks and months.

  • Content Strategy

    The Benefits of a Collaborative Content Strategy

    A collaborative content strategy can be a useful method for businesses aiming to improve their online presence towards a common goal.

  • Content Strategy

    The 6 Best Writing Apps for iPad - Our Choice

    In the past, writers and authors had to document their thoughts through pen and paper, styluses on clay pads, typewriters, and other writing tools.