Building Your Copywriting Business: Essential Tools and Resources

With so many areas to consider, such as content management, research, and planning, taking the initial step toward launching a copywriting business can seem daunting. Thankfully, there are many innovative tools and resources tailored to copywriters that won’t simply help you get on your feet, but will also support you throughout your career. 

From AI-powered editing software to publishing platforms with integrated performance monitoring systems, there’s a huge range of terrific tools that will help you unleash your best work! Dive into our article to discover the best copywriting tools that will elevate how you work and help you build a thriving business.

10 Cutting-Edge Copywriting Tools and Resources 

Do you need help pinpointing trending search queries, researching search engine optimisation (SEO) keywords, or perhaps checking the grammar and spelling of your writing? There’s a platform for that! 

We have curated the following top 10 list of cutting-edge digital copywriting tools and resources, designed to assist with a variety of common writing needs. Use these platforms to take your business to the next level: 

#1 Grammarly 

Use for: Content editing 

When it comes to trustworthy writing assistance, Grammarly is the full package. Harnessing intuitive AI technology, this state-of-the-art platform doesn’t just correct spelling, grammar, and punctuation, but also improves clarity, engagement, tone, style and detects plagiarism. By using Grammarly, you’ll undoubtedly produce flawless work everytime!

Grammarly can be easily integrated into multiple web browsers and applications, including Google Chrome, Firefox, Outlook, Teams, PowerPoint, Microsoft Edge, and more. It’s also compatible with various operating systems, such as macOS, iOS, Windows, Linux, and Android. 

#2 Surfer SEO

Use for: Content writing & SEO

Surfer SEO makes creating optimised content a walk in the park! This all-in-one content writing platform uses AI-powered algorithms to instantly identify SEO keywords (saving you loads of time), reveal SEO opportunities for content auditing, generate article outlines, and much more. 

By using this clever software, you’ll be able to easily create SEO-optimised content that ranks high on search engine results pages (SERPs) evertime!

#3 ProWritingAid

Use for: Content editing

ProWritingAid is a comprehensive AI-powered content editing software that helps you polish up your articles quickly and easily.

Beyond the basics of grammar, spelling, punctuation, ProWritingAid delivers additional writing reports, including readability, structure, consistency, and plagiarism. This intuitive writing coach will empower you to efficiently fine-tune your content, while encouraging you to adopt valuable writing skills. 

ProWritingAid integrates into a range of operating systems and applications including Google Chrome, Safari, Microsoft Edge, Firefox, Google Docs, macOS, and Microsoft Windows. 

#4 SEMrush

Use for: Content writing & SEO

SEMrush boasts over 55 tools designed to assist with a range of content writing tasks, including SEO optimisation, traffic analysis, backlink auditing, SERP position tracking, topic research, and lots more. Its user-friendly interface offers straightforward assistance that’s easy to understand — making it superb for newbies! 

SEMrush works with a multitude of Google products, including Google Analytics, Gmail, Google Docs, Google Sheets, and Google Search. You can also connect your SEMrush account to many social media platforms, such as Twitter, Facebook, LinkedIn, and Instagram – making it wonderful for social media specialists!

#5 Google Trends

Use for: Content research & planning 

Google Trends is an insightful website that delivers valuable analytics about popular search queries. 

By providing graphs that compare the search volume of various search queries, Google Trends helps you identify which topics are popular, so you can plan your content accordingly. This helps you understand your target audience so you can produce relevant and engaging content. 

#6 Stay Focused

Use for: Productivity 

When you’re working from a computer, it’s easy to get side-tracked and fall down a rabbit hole of browsing random sites, like Facebook, Reddit, Etsy, and YouTube. Thankfully, StayFocused presents a solution to this problem. 

Specifically designed to boost your productivity, StayFocused is a handy extension for Google Chrome that allows you to block time-wasting sites, subdomains, and pages, so you can get important work done.

#7 Canva

Use for: Creative content creation

Canva is an excellent platform for creating unique portfolios, social media posts, graphics, presentations, and more. With hundreds of templates, fonts, animations, and images to choose from, you’ll be able to create vibrant and engaging content for your site and clients, without the need for a graphic designer! 

#8 Answer The Public

Use for: Content research & planning 

Answer The Public is a brilliant audience research tool that reveals the most frequently asked questions searched by people on Google. Through Google’s autocomplete searches, this platform can show you all the questions audiences are asking about your focused topic. It also provides search volume stats and displays competition data. 

By using Answer The Public, you’ll be able to tailor your writing to address the most asked questions about your chosen topic, and produce valuable and relevant work that engages readers. 

#9 WordPress

Use for: Content management & publishing

Renowned for its simplicity and customizability, WordPress is one of the best platforms for content writers seeking to build a business. It allows you to build your own website, host your own blogging community, and track content, without the need for any technical coding knowledge!

You’ll be able to effortlessly create a range of sites using the many themes and formats provided by WordPress, whether it be a professional portfolio, career-focused blog, or general business website. You can also create scheduled posts that automatically upload on a specific date and time!

#10 Dropbox Paper

Use for: Content collaboration 

Dropbox Paper is designed to make collaboration and sharing between clients and teams a breeze! It allows users to easily work together on the same document, offering real-time collaboration. 

When using the platform, you get free reign when generating your ‘papers’ so they align with different work environments. You can also manage your workflow by keep track of deadlines, assignments, and milestones through Dropbox Paper’s exclusive project management features. 

FAQs: 

Here are some readily answered frequently asked questions relating to essential tools and resources for building a copywriting business:

What Do You Need for a Copywriting Business? 

Aside from proficient writing skills, you’ll need a laptop or computer, digital portfolio of your work, a professional website, and a social media page. These essential components will equip you with the basics for creating a successful copywriting business. 

We also recommend you invest in valuable tools, such as Dropbox Paper, Grammarly, Surfer SEO, and so forth, as these will help you streamline your content creation and overall project management. 

What is the Golden Rule for Copywriting? 

Understanding your audience’s needs is the most valuable copywriting principle. By knowing what your audience wants, needs, and motivations are, you’ll be able to deliver relevant and engaging content that resonates with your readers. 

There are many tools available, such as Answer The Public, Surfer SEO, and Google Trends, that reveal trending topics, queries, and keywords among audiences.

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