From Solo to Squad: The Benefits of Building a Copywriting Team

Copywriting is a critical part of any successful business, and this is a skill that can help you to craft persuasive messages and create content that resonates with your target audience. 

But should you stay as a lone wolf, or take the chance to expand into a writing team?

Starting out with a single copywriter is common for businesses, but as the company grows, evolves, and develops, it can be advantageous to form a team of copywriters. The benefits of expanding your copywriting team are worth considering, and we took a closer look at some of the key advantages that this can offer.

Increased Flexibility and Productivity

One benefit of having a team of copywriters is increased productivity, as they can divide and conquer tasks efficiently, rather than relying on a single worker for all the tasks. This means that you can assign different writers to handle various stages of the writing process, such as research, outlining, writing, editing, and proofreading.

This increased flexibility can help you to stay on top of your workflow and keep up with changes in the industry, as you will have more time to research and complete training and education.

Variety of Writing Styles

By working with a team of writers, you can benefit from various writing styles that are suitable for different types of content. For example, a writer may excel at creating blog articles, while another may be better at crafting persuasive sales copy. Having access to a variety of writing styles can assist you in producing content that appeals to a broad range of readers.

Diverse Perspectives

A team of writers also allows you to gain insight from a variety of perspectives. Each writer will bring their own experience and ideas to the table, which can help you to craft more effective copy. For instance, a writer from a different cultural background may be able to connect better with a certain demographic, while a millennial writer may have fresh perspectives on how to engage younger audiences.

Easier To Manage Workloads

Having a team of writers can also make it easier for you to manage workloads, and delegate tasks as needed. This means that you can assign different writers to different projects so that no one writer is overloaded with work. This is especially beneficial when deadlines are looming and time is of the essence; having a team of writers on hand can help you to divide the work and ensure that everything is completed on time.

Take Advantage Of Expertise

Finally, having a copywriting team allows you to take advantage of the expertise that each writer brings to the table. For example, if you’re working on a project that involves SEO, you can assign this task to a writer who is an expert in this field. Or, if you need help with creating persuasive copy for an email campaign, you can turn to someone who specializes in this area.

Key Fact

73% of all companies pay a content strategist to manage their content needs - by having a team of experts, you can do it all in-house, and ensure that you can meet the needs of a diverse range of clients.

 

How To Build Your Copywriting Team

When beginning the process of creating a copywriting team, it is important to consider certain factors.

Choose Your Type 

The first thing to consider is the type of writers that you need to onboard your team.

When choosing your writers, it’s important to consider the type of content you need and the type of skills you need them to have. Depending on what kind of campaigns and projects you are working on, it may be beneficial to have a mix of different types of copywriters on board. 

For example, if you are creating content for a blog post, an SEO writer can help ensure that your content is properly optimized for search engines. If you need someone to create persuasive sales copy, then a creative writer may be the right choice.

Look For Experienced Writers

When building your team, it’s important to seek out experienced writers who have a proven track record of creating compelling content. This will help ensure that your campaigns are successful and that you get the most out of your team.

Make Sure You Work Well As A Team

Effective collaboration in a team of writers requires a clear understanding of project goals and objectives, as well as individual contributions toward the overall outcome.

Communication is key when working with a team of writers. You should have regular check-ins to ensure that everyone is on the same page and to provide feedback on projects. This will help all writers stay motivated and inspired to create content that meets your standards. Tools such as Slack and Trello can be very useful here - to keep your team up to date with developments and allow everyone to communicate effectively, while Asana is great for managing projects effectively.

Set Clear Expectations

Finally, it’s important to set clear expectations for each writer on your team. This will help ensure that everyone is on the same page and understands what is expected of them. You should also make sure to provide timely feedback and praise for a job well done so that everyone feels valued and motivated to do their best work.

Create a Strong Workflow

Having a strong workflow in place is essential for any copywriting team to succeed. Establishing clear guidelines and specific roles will help ensure that everyone is on the same page when it comes to completing projects. You should also create incentives such as bonuses or rewards to motivate your team members and recognize their efforts. This can be especially helpful when dealing with tight deadlines or difficult tasks.

Offer Good Copywriting Tools

Providing the necessary tools and resources for your team is crucial for their success. These tools may include software like Grammarly, Readable, and Hemingway Editor, paid subscriptions to research databases, research tools like Google Trends and Uber Suggest, SEO software such as SEMrush and SEO Surfer, or educational courses and webinars. Demonstrating a commitment to their success can foster a positive work environment and motivate team members to perform well.

Key Fact

Copywriting teams are also a great way to streamline workflow and reduce costs - by having multiple experts working on different projects, you can ensure that deadlines are met and tasks completed efficiently.

 

Case Study

When Roxy was looking for a way to improve its copywriting capabilities, she decided to put together a team of writers. she carefully selected experienced professionals with the right skills and expertise for each project and provided them with the necessary tools and resources they needed to succeed. The results were impressive: 

Roxy soon saw improved content quality, faster turnaround times, better customer satisfaction, and higher ROI from her copywriting efforts - pretty impressive for a team of only four writers!

 

Final Thoughts

Building a copywriting team can be an invaluable asset to any business. Not only will having a team of writers helps you create high-quality content regularly, but it can also make the process more efficient and cost-effective.

When creating your copywriting team, make sure to carefully select the right type of writers for each project, look for experienced professionals, and ensure that everyone is working

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