Search engine optimisation is a key part of any digital marketing strategy, helping businesses connect with new leads and potential customers. As a copywriter, choosing the right SEO tools boosts your content further – and ensures your clients get the best results. In this article, we look closely at SEO tools and how they could benefit your client’s digital marketing campaigns.

What Are SEO Tools?

SEO tools improve your content’s search engine optimisation by automating menial tasks and providing a clear overview of which keywords you should target. This not only helps you work faster, it also means more people will discover your pieces and connect with your client. While your content brief may already include keywords, SEO software can go a step further by highlighting gaps in client campaigns.

Here are a few examples of SEO tools:

Google Search Console 

Google Search Console illustrates a website’s overall performance, allowing writers to create content that suits their client’s digital marketing approach. This also lets you see the reach of previous blog posts and web pages, making it easier to fine-tune your content and capitalise on successful keyword trends.

Semrush

Semrush is able to independently generate content ideas and even whole briefs whilst also accounting for your client’s main competitors in the process. Their SEO Writing Assistant identifies sentences that might be difficult for readers to parse and can highlight any tonal inconsistencies that are present in your writing.

SEO PowerSuite

SEO PowerSuite offers a free plan for writers on a budget and even allows you to analyse your client’s strategy using the Website Auditor feature. The platform’s Rank Tracker assesses keywords on a hyper-local level – this is perfect when writing content for businesses that service their specific community. 

Prepost SEO

Prepost SEO has a thorough plagiarism checker which can scan your content for any duplicates throughout the internet, helping you to avoid any search ranking penalties. On top of this, the Text Summariser feature allows you to make the same points in fewer words, drastically improving readability.

Surfer SEO

Surfer SEO is a comprehensive solution with an in-built content editor which monitors your writing’s SEO score in real-time. This helps you see how even small changes affect your piece’s performance. For an additional fee, writers can also use Surfer AI to populate their content with relevant headers.

What Are The Benefits Of SEO Tools For Digital Marketing?

The three main benefits of SEO tools are as follows: 

1. Data-Driven Decisions

These solutions give you access to accurate, high-quality data about your content as you write it, with some of these tools also showing gaps in the client’s own keyword research. This can even include information on your client’s competitors, alongside the topics they are currently incorporating into their strategy. The data you use will always be timely and specific, ensuring that every piece makes an impact.

2. Value For Clients

It is paramount that copywriters develop their skills in tandem with the industry’s long-term changes – this can include becoming well-versed in SEO as well as its software solutions. Using these tools to become an expert in SEO leads to better client results, helping you provide a stronger service. SEO tools are also a good opportunity to incorporate AI into your strategies without infringing upon your writing style.   

3.  Time Management 

Without SEO tools, researching clients and industries can be incredibly time-consuming, taking time away from both the writing process and your clients themselves. Site auditing is especially helpful in this regard, building a thorough report of what your client needs in a matter of seconds. Some tools can even generate content briefs with pre-optimised headings which help focus your writing down the right path.

How To Implement SEO Tools

SEO tools can only reach their full potential if you implement them in the right way; you should carefully assess the options and figure out which one best suits your niche. A free option (such as PowerSuite) can be tempting for new writers, though Surfer’s AI functionality might be worth a paid licence.

Even simple UI or design preferences can be a factor in your choice. As an example, the more intuitive a tool is, the easier it is to fully integrate into your workflow. You should also be ethical when using a tool’s AI features – they must complement your writing instead of serving as a substitute.

Final Thoughts

Search engine optimisation software helps your content find an audience; one that is sure to benefit from each and every word. By experimenting with these tools and learning which works best for you, you will also be able to offer more value to a client’s digital marketing strategy. If you want to set up your own copywriting website, you can even use these tools to reach as many potential clients as possible.