How To Build a Portfolio That Will Make You Stand Out

The copywriting landscape is saturated with eager writers, making it incredibly competitive and difficult to stand out. However, by creating a well-curated portfolio that showcases your unique capabilities will impress potential clients and employers, setting you apart from your competitors. 

If you’re a copywriter looking to elevate your success and establish your authority within this competitive landscape, you need to build a wow-factor portfolio! 

Luckily for you, we’ve created this helpful guide of steps that will help you build a killer portfolio that not only impresses potential clients and employers but also strengthens your credibility and expertise in the field of copywriting. Keep reading to find out why portfolios are so important and discover how you can create a solid one. 

Why Are Portfolios So Important for Copywriters? 

Portfolios are a holy grail when it comes to copywriting success. Not only do they set you apart from competitors, but they also show your most desired skills, highlight your versatility, and establish your credibility. 

Without a portfolio, clients and potential employers won’t have any sign of your capabilities and expertise making it difficult to gain their trust and secure opportunities. A well-curated and dynamic portfolio serves as a window that allows people to get a well-rounded glimpse of your copywriting talents.

The Benefits of Creating a Solid Portfolio

To understand just how powerful portfolios are, check out these key benefits

  • Showcases Your Expertise and Skills: A solid portfolio exemplifies your expertise and skills in various writing styles, niches, and industries, positioning you as a valuable asset.

  • Fosters Trust: By providing examples of past achievements, you’ll demonstrate your ability to deliver desired results while asserting yourself as a credible professional, making potential employers and clients more likely to trust you. 

  • Boosts Your Opportunities: A solid portfolio attracts and impresses clients and employers, and thus increases your opportunities for work, helping your copywriting business reach new heights of success. 

  • Enhances Professionalism: A dynamic and well-designed portfolio shows your commitment and enhances your professional image.

8 Steps To Building a Show-Stopping Portfolio

The art of crafting an eye-catching portfolio that attracts potential clients involves several essential steps that combine to highlight your expertise, skills, achievements, professionalism, and versatility. Follow our eight steps below to achieve a show-stopping portfolio that makes you stand out: 

#1 Showcase Your Best Work

The easiest way of demonstrating your copywriting skills and abilities is by showing people what you’re capable of. By curating a selection of your finest work, you’ll provide potential clients and employers with tangible evidence of your copywriting talents and expertise. 

This not only shows your previous successes but also reinforces your ability to deliver desired results, marketing you as a valuable writer that stands out in the competitive world of copywriting. 

#2 Demonstrate Your Range

A key quality employers and clients seek from copywriters is versatility. By diversifying your portfolio with an assortment of examples, written for different platforms and fields, be it social media campaigns, email marketing, blog posts, search engine optimised (SEO) copy, landing pages, product descriptions, or B2B, will exemplify your range and adaptability as a professional writer. 

This also showcases your ability to tailor to specific audiences and objectives, which reassures employers and clients that you can navigate any project. 

#3 Promote Your Niche Expertise

If you specialise in a specific field, such as finance, B2B/B2C marketing, lifestyle, technology, careers, education, or anything else, be sure to promote it. By highlighting your specialised knowledge of a particular niche or industry, you’ll paint yourself as an esteemed writer that potential clients and employers seeking such expertise will trust and hire. 

Defining your niche also sets you apart from competitors, enabling you to establish your authority within the copywriting market. 

#4 Highlight Your Experience, Skills, and Achievements 

Enrich your portfolio with your most valuable skills, experience, and notable achievements to add a wow-factor to your writing credentials. 

You can do this by showcasing your most successful past projects, using them as case studies to outline the challenges you overcame, skills you applied, and results you achieved. This offers potential clients and employers with concrete examples of your capabilities and overall proficiency, further reinforcing your credibility and competence as a professional copywriter.  

#5 Provide Context and Insights

Accompany your portfolio examples with insightful descriptions and concise context about your writing skills, strategy, and process. You should also highlight the objectives of each project, target audiences, and tailored approaches you employed to achieve your client’s desired outcomes. 

Providing this context and insight will help potential employers and clients get a better idea of your copywriting methods and capabilities. It will also demonstrate your thoughtfulness and professionalism as a writer. 

#6 Ensure Visual Appeal and User-Friendliness

It’s important to make your portfolio attractive and user-friendly, to ensure viewers can seamlessly navigate it and stay engaged from start to end. 

Ensuring you develop a balanced and cohesive layout, use a complementary colour scheme, incorporate dynamic visuals (such as graphics and images), and maintain intuitive and straightforward navigation will foster a positive user experience that makes a lasting impression. 

#7 Include Positive Reviews and Testimonials 

Adding real testimonials and reviews from satisfied clients and employers, or from colleagues and industry professionals, is an incredibly effective way to strengthen your credibility as a writer and build trust with anyone interested in your services. 

Reviews and testimonials serve as a testament to your skills, reliability, and professionalism, positioning you as a reputable and trustworthy copywriter. 

#8 Regularly Refresh Your Portfolio 

As you continue to develop your copywriting career, you will complete new projects, make new achievements, develop your abilities, diversify your range, and receive more testimonials and reviews from happy clients. By regularly updating your portfolio with fresh examples of your best work, you’ll keep your profile relevant while demonstrating your evolving capabilities as a writer.


Here are answers to the most frequently asked questions about building a portfolio that makes you stand out: 

What Makes a Strong Portfolio? 

A strong portfolio should showcase your most desired skills, expertise, and examples of your best work. It should signify your versatility and proficiency in different fields and platforms, demonstrating your ability to adapt to various styles and tones. 

For instance, you can promote a range of projects, such as social media campaigns, blog posts, search engine optimisation (SEO) copy, landing pages, email marketing and so forth. You can also share the different industries you have written for, such as eCommerce, finance, lifestyle, B2B, etc. 

How Do I Get My Portfolio Noticed? 

To attract potential clients, you can promote your portfolio on your professional website through your blog and via social media platforms, such as LinkedIn, Instagram, Twitter, and Facebook. Other ways to advertise yourself as a copywriter, include utilising freelance platforms, such as Fiverr, Upwork, We Work, and many more! 

Remember, before you share your portfolio, ensure it clearly demonstrates your most valuable skills, best work, proficiency, and adaptability as a copywriter. In doing so, you’ll create a strong portfolio that encourages potential clients to seek your services. 

How Do I Make My Portfolio More Visually Appealing? 

To make your portfolio visually appealing and pleasant to navigate, you need to consider key design elements, such as typography, layout, colour palette, images or graphics, and animated features. By coordinating these components, you’ll achieve a clear and cohesive portfolio that potential clients will enjoy browsing through. 

If you need help creating a portfolio, consider using platforms with helpful presets, like Canva.

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