In the copywriting space, it can be hard to stay ahead of the curve, which is why having an effective content strategy is crucial to getting your voice heard. That prospect may seem intimidating, but with our help and these simple steps, anyone can become an expert.
Should I be planning ahead for my content?
This first step may seem trivial, but it’s easy to miss once you become confident. It’s always vital that you maintain awareness of not just SEO trends but also keyword trends. This is achievable through SEO strategy management services like Surfer, which provides analytics and data that build the foundation of your writing, regardless of who your employer may be.
Should I look at others’ content strategies for guidance?
In this industry, competition can be healthy, but don’t be afraid to learn from others too. Follow other creators and make particular note of how they market themselves across platforms. Using their strategies as a basis can inform you of what to do and, crucially, what not to do.
Should I experiment with managing my content?
No one is expecting you to get it right the first time. SEO optimization, building a content strategy and managing your workload won’t happen overnight. That’s why planning ahead and keeping an eye on trends is so important. Semrush, for example, is a tool that provides all the research and marketing resources you will need for that aim, all in one place.
Which platforms should I pick?
It may seem tempting to want to have a content strategy ready for every available social media platform, but to truly optimize your SEO engagement, you really only need a handful at most. Ideally, popular social media sites like Twitter, Facebook, and LinkedIn should be your main avenues of engagement in this regard, but don't be afraid to branch out.
How can I effectively track keyword usage?
In content generation, a common hurdle many reach is how exactly you track keyword usage and trending topics of the day. While there are many ways to do this, we recommend a tool called ‘Answer the Public’. With this, you can enter a topic and see how much it is or isn’t trending through various platforms and cross reference that with the data they then provide.
How can I share content ideas with others?
For those who want to network with fellow copywriters and content writers or those who prefer to work in a team, we recommend a couple tools that are adept at providing those services. Ideaflip and Trello function as online notice boards for organizing, brainstorming, and voting on ideas with others that are easy to sign up and contribute to.
How can I adapt my content?
The written word isn’t the only form of content you need to be familiar with to build an effective strategy. You also need to adopt different styles depending on the platform, such as a video, a short podcast, and images in the posts you make on social media. You can adapt and better increase the visibility of your content without the format holding you back.
What tools can I use for content styling?
If you’re not sure where to begin with putting together different formats and mediums to distribute your content, the best place to start are online publishing and blogging tools. We recommend Squarespace, since it allows many types of content to be placed on one page for ease and, thanks to its simple UI, there are no qualifications required to use it.
How do I increase my productivity?
We understand how easy it is to be tempted away from work, especially when you’ve already been producing content in quick succession. That’s why tools like StayFocused and RescueTime are crucial. They actively promote productivity by helping to block problem websites that are likely to draw you away from your work, with optional time limits built in.
Can I use AI to help with my content strategy?
With AI becoming more useful than ever in content writing and editing, there are ways to utilise it to cut certain corners and eliminate the taxing parts of your content management. We personally recommend Ryter as one such AI writing assistant, since using it eliminates up to 60-70% of the writing workload, though of course you must train it on your own work.
How do I quickly check for grammar errors in my posts?
Since content writing and editing are generally so fast-paced, it’s easy to make mistakes along the way. Tools like Grammarly can help reduce this. Much like the aforementioned AI writing tools, Grammarly works similarly in that it can be set up to quickly detect and fix grammatical errors and spelling mistakes wherever they may occur.
