As a copywriter you’ll apply a variety of specialist skills, including search engine optimisation (SEO), storytelling, research, creativity, and more, to produce an assortment of digital copy for brands. This professional role is incredibly valuable to businesses as it brings forth a variety of benefits, including audience engagement, visibility, increased sales, and more conversions.
If you are looking to launch your own copywriting venture, you’re in the right place! In this article, we provide key considerations and top tips for beginning a strong copywriting business, so you can set off on the right foot and establish a thriving career.
Evaluate Your Copywriting Skills
Before you think about creating a copywriting business, you must self-reflect on your existing abilities, and identify areas that need some extra work — this will ensure you’re adequately prepared for the industry.
To begin, we recommend creating a list of all your relevant skills and experiences, such as writing proficiency, SEO knowledge, and any previous work exposure to the industry. It’s also worth asking co-workers, mentors, and peers for feedback regarding your abilities as this will provide valuable insights, enabling you to better understand where you excel.
Once you have pinpointed your capabilities and weaknesses, you can create a skill development plan. This will help you target and develop your skills, so you can become a well-rounded copywriter. Here’s some guidance for creating an effective skill development plan:
Identify and prioritise the most needed skills, such as SEO, client communication, and storytelling.
Consider taking part in online courses, workshops, and industry events.
Practise your skills regularly by creating sample projects.
Set achievable goals and measure your progress along the way.
Showcasing Your Copywriting Skills
Once you have developed and perfected your copywriting skills, you’ll need to showcase them. Creating a portfolio is a powerful tool that will exemplify your capabilities and attract potential clients. Compile a diverse range of your best work to provide examples of your proficiency in different industries, writing tone and styles, formats, and so forth.
Understanding the Copywriting Industry
Before you set out into the world of copywriting, there are a few important considerations to understand about the industry. First, copywriting is part of the digital marketing sector, meaning technology is the backbone of the profession.
This not only requires you to work with relevant tools and platforms regularly, such as Surfer SEO, but also means the industry itself is rapidly evolving. This requires commitment to continuous learning to ensure you’re prepared for shifting technological trends and demands.
Because copywriting is a multifaceted profession, you’ll also be required to cover a dynamic range of practices and mediums, such as social media, email marketing campaigns, web content, and so forth.
As an industry, copywriting is focused on two core elements: client satisfaction and data-driven results. In order to succeed as a copywriter you must understand and meet client needs through effective communication and ongoing collaboration.
Moreover, success in copywriting is tied to tangible and data driven-results. For your efforts to be worthwhile and desired by clients, your work is expected to translate to a range of results that benefit clients, including boosted sales and increased brand awareness.
It’s common practice for established copywriters to measure the progress and impact of their content by using analytics tools and key performance indicators. These components will enable you to refine your techniques and develop an effective content strategy, ensuring you consistently deliver the outcomes your clients want.
5 Tips for Setting Up Your Copywriting Business
To help you further prepare for your exciting professional journey of launching your own copywriting business, we’ve compiled our top five tips that will guide you through the initial stages of setting-up:
#1 Network with Potential Clients
In order to draw in clients, you’ll need to get yourself out there and network. Consider joining professional copywriting associations and online communities, attend workshops and networking events, and try reaching out to brands online with your portfolio and services.
#2 Know Your Competition
The best way to prepare for and survive the copywriting industry is by knowing your competition. Conduct market research by analysing what makes your biggest competitors successful, and identify how you can be better or deliver a more unique alternative to attract clients. KEy areas to examine include: their writing style, client engagement strategies, and pricing models.
#3 Build an Online Presence
Design a use-friendly website/portfolio site and set-up a social media page to build an online presence. Ensure you regularly upload content that’s engaging and optimised to help you stay at the top of your audiences feeds and rank high on the search engine results page — this will help you become more discoverable.
#4 Create a Pricing Model
As a copywriter, you need a clearly defined pricing model to ensure a consistent income and maintain transparency with clients. You can establish your fees based on your skill-set, experience, and market demand. To attract clients, you can create different packages and services that cater to varying needs and preferences.
#5 Assess Legal Considerations
To protect your business and clients, you must create legal safeguards. This includes creating clear contracts, maintaining ethical practices, and choosing a suitable business structure (such as sole proprietorship). If you are unsure of any legal considerations, it’s worth consulting with a chartered lawyer for expert guidance.
Feeling Ready To Take the Next Step?
If you’re feeling prepped and ready to enter the copywriting industry as an independent business, be sure to always uphold our key considerations and tips, to ensure you embark on a prosperous journey.
Always remember to embrace the ever-evolving landscape, seize new opportunities, leverage your capabilities, and most importantly, let your passion propel you forward!
What Is the Business of Copywriting?
A copywriter is a digital content professional who composes a variety of copy for businesses, such as social media posts, landing pages, SEO blogs, email marketing, product descriptions, and so forth.
Are Copywriting Businesses Profitable?
Yes, copywriting can be an extremely lucrative business because of the ongoing demand for compelling content. Many brands need content to grow their businesses, meaning there are ample opportunities for skilled copywriters to succeed.
Is Copywriting Dead Due to AI?
Copywriting is a high-demand profession that’s not going dead anytime soon. Rather than replacing copywriters, AI technology is actually helping copywriters complete their tasks more efficiently and accurately. For instance, it can deliver prompts for articles and retrieve valuable information on specific topics, promoting a smoother writing process.