How to Write Your Way to Freedom

Do you want a career that offers more freedom? Profiting from something you love might sound like fiction, but it is possible. Freelance copywriting allows you to work from anywhere in the world. You’re also not limited to a restrictive 9-5; you can work whichever hours suit you. The only difficulty is breaking into the career itself, and we can help with that.

Before discussing how to write your way to freedom, let’s briefly cover what we mean when we say copywriting.

What is Copywriting?

The essence of copywriting is about connecting with the reader and persuading them to take action with your client. Effective copywriting identifies your reader’s pain points and offers your client’s product or service as the best solution. Copywriters can produce a range of content types such as these.

  • Blogs

  • Email campaigns

  • Website landing pages

  • Product descriptions

  • Social media posts

Copywriters liaise with their clients to identify what results clients want from their content. They write pieces that suit the style and tone of their client, optimise the content for the best SEO practices, and monitor the outcome of their efforts.

One of the most significant benefits of the copywriting industry is its accessibility and versatility. Let’s discuss the essentials for becoming a copywriter.

What Do I Need to Become a Copywriter?

There are copywriting courses, there are writing degrees, and there are internships at copywriting companies. And you don’t need any of them! To become a copywriter, you only really need to be willing to learn something new. The copywriting world has more opportunities now than ever before, making it easier than ever to find success as a professional writer.

The traditional 9-5 office job is no longer the only option for workers. You can work from home, abroad, or anywhere that works for you. This might impress younger graduates entering a post-pandemic workplace, but the freedom available today is game-changing for those considering moving into freelance later in their career.

Excellent copywriters share these same characteristics.

  • Avid writers

  • Great with grammar

  • Curious

  • Open-minded

  • Excellent communicators

You can learn all the other aspects of copywriting, like conducting research and using software, independently and then master over time. So, how do you get started in this field without experience?

How to Become a Copywriter When You Have No Experience

At The Author’s Pad, we’re committed to helping writers at every career stage. We’ve produced lots of content about getting into copywriting with no experience. Check out The Author’s Pad blog for specific guidance about copywriting niches like creating a portfolio and using Google Analytics.

Becoming a copywriter is achievable even without experience, so let’s look at some tips to help you become an independent freelancer.

Independent Learning

Whether you’re already in full-time employment or you’re a graduate who wants to work for yourself, you can independently learn valuable skills to make yourself more marketable. If you start with YouTube, you can find in-depth guides for a range of tools like these that copywriters use every day.

  • Grammarly

  • Surfer SEO

  • Hemmingway Editor

  • Google Analytics

  • Answer the Public

  • Canva

Learning the ins and outs of crucial copywriting tools gives you a serious competitive edge over other beginners in the field.

Reaching Out Locally

If you’re passionate about copywriting and you believe you’ve got what it takes to write excellent copy, you can get practice with local businesses. Reach out to your favourite independent local businesses and offer your services as a beginner copywriter for free. Hopefully, they’ll happily accept your work as a blog entry or email newsletter for their company. If they’re pleased with your work, you can ask for a short testimonial that you can send to future prospective clients.

Creating Your Own Assignments

If you struggle to find businesses that are happy to use your work for free, you can set your own assignments. Create several prompts for various copywriting types, like articles and social media posts, and then draft multiple attempts at each prompt. You can use free versions of editing tools like Grammarly to perfect your piece and optimise it for the appropriate keywords. You can create a portfolio once you have sample pieces like this that are ready to publish.

Creating a Portfolio

Most freelance copywriters have a portfolio they can send to prospective clients. If you haven’t worked as a copywriter before, you can use the steps we’ve suggested above to create your own writing samples. If you have written copy before, use actual examples in your portfolio whenever possible.

How to Get Freelance Copywriting Jobs

When you’re new to copywriting, most of your freelance jobs will come from responding to job listings for freelance writers or sending your portfolio as part of a cold pitch to prospective clients. Sending cold pitches is intimidating, but the more you practise, the more you’ll improve. Let’s go over what makes the best cold pitches.

Portfolio

It should go without saying that any cold pitches you send should have your portfolio attached. Clients need to see examples of your writing to know if you’d be a good fit for them. If you forget to attach your portfolio to a message or email, send a follow-up with it attached as soon as you notice and don’t forget to apologise for your initial mistake.

Personality

Your personality is almost as important as your portfolio. Injecting your authentic self into your pitches is the best way to show your genuine interest in working with the company. Of course, being professional in your cold pitches is crucial, but being overly formal can seem off-putting and scammy. Find a balance between professional language and your personal way of speaking when you write cold pitches.

Customisation

When you apply for a full-time job, you usually customise your application to the company. The same rules apply to writing cold pitches. It’s essential to research potential clients thoroughly to modify your pitch and customise it for the recipient. It’s okay to use a basic template to simplify certain aspects of your pitch email, but don’t forget to add personalised details that make it clear to the recipient that you aren’t sending them a cookie-cutter pitch.

Regularly sending pitches to companies you’d love to write for, with samples of your writing in a well-made portfolio, will help you get a foothold in the copywriting world as a freelancer.

How to Grow Your Copywriting Business

When you’ve gained some experience as a freelance copywriter, you might be looking at the next steps regarding how to grow and expand. True independence and freedom comes from doing the job you love on your own time and making good money doing it. Here are a few tips that can get you that much closer to this ideal freedom we all hope to find.

Build Relationships

Excellent freelance copywriters build rapport with their clients before, during, and after their working relationships. Finding common ground with your clients and being personable makes working with them more enjoyable. Ensure you produce excellent work in good time to keep them happy. Often, producing work that your clients love leads to more work in the future.

Gather Testimonials

When you’ve worked with several clients, whether once or multiple times, reach out to them and ask for feedback on your work. Feedback can be a double-edged sword, but it always helps you grow. You could receive constructive criticism on ways to communicate better with clients going forward or how to write for a particular niche more effectively. Equally, however, you could receive positive feedback praising your abilities as a copywriter.

Incorporate Testimonials into Your Portfolio

At this point in your career, you have multiple real work samples to use in your portfolio. You can have several types of portfolios, but one of the most flexible versions is to own a domain and have a digital portfolio. Here, you can create a new portfolio section for client testimonials. Always ask clients for permission to include their testimonials and details about themselves and the work you did with them before adding it to your portfolio.

Your Copywriting Future

From this point, most of your copywriting projects will likely come from your previous clients or through their recommendations. Many successful copywriters find that their reputation and word-of-mouth get them new jobs and contracts. If you find new prospective clients you’d love to work with, they’ll be much more likely to take you with your advanced portfolio that features a range of samples and testimonials from your previous clients.

You can create a carousel of clients to work with, using your schedule to prioritise which projects you complete when. If your reputation and abilities are impressive enough, you might be headhunted by companies hoping to work with you in the future. Take the jobs you like, kindly reject those that don’t interest you, and enjoy your life as an independent freelance copywriter.

FAQs

Here are our responses to a few common questions about writing your way to freedom as a copywriter.

Is Copywriting a Career?

Copywriting has been a career for as long as print advertising has existed. Since literacy was commonplace in the U.K., copywriters have worked to represent brands as best as they can. Today, copywriting is a big field with workers all around the world. Freelance copywriting has become more prevalent in recent years, and there are many ways to make copywriting work for you.

Is Copywriting a Stressful Job?

Copywriting can be stressful, but it isn’t as stressful as many other fields. Time pressure is often an issue copywriters have to deal with which can be stressful, especially with last-minute edits or difficult clients. The benefit of freelance writing, in particular, is that you choose your clients and your schedule, making it easy to customise your career.

Why do Copywriters Fail?

The main thing that stops a copywriter from succeeding is their own self-doubt. Copywriting is about putting yourself out there and reaching out to someone, hoping to get a chance to prove yourself. Landing clients is difficult, so perhaps they have a flawed system in place for reaching out to potential clients and advertising themselves effectively.

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