Social Media Tools: A Key Component of Your Digital Marketing Toolkit

In a world where social media is one of the best platforms in the digital community to help a business reach new customers and make an impression, tools that help marketers to tap into this gold mine have become a vital component in any successful digital toolkit.

Many social media tools across the web can help to amplify your content creation, digital marketing skills and the ease of your work. 

Social Media Tools

What social media tools can help with which specific elements of digital marketing, and how should you utilise these to improve your process of content creation and publication?


Canva is a brilliant social media tool that focuses on creating graphic designs for your company. This tool allows you to create custom images and graphics that you can post on social media platforms that can be creative, innovative and eye-catching.

Canva offers a range of pre-designed templates to start you off in your creative journey that is easy to add elements to and edit. The best part is, signing up is free!

Choose from various fonts, elements, and colours and even upload your images and logos to Canva to produce the perfect marketing visuals.

The tool is versatile and user-friendly, so it won’t take long for you to be comfortable with graphic design. Canva offers a Pro-subscription with great paid-for features, such as creating specific outlines for your brand and applying them to a graphic automatically, so if ease is what you’re after, this may be something to invest in.


Hootsuite is a social media management tool that can help you manage and schedule posts for multiple social media accounts simultaneously. For example, schedule posts for Facebook, Instagram, Twitter, LinkedIn, and more with just a touch of a button.

With its multi-tasking singular dashboard, you’ll save plenty of time and still build a social presence. 

Also, having Hootsuite in your digital marketing toolkits means you have analytics and reporting features at your fingertips - helping you track your success and social media performance. This will give you an insight into engagement on posts, follower growth, and post reach.

Google Analytics

Access social media analytics, track website traffic, social media engagement and referral traffic with one tool: Google Analytics. 

This free web analytics service offered by Google helps you monitor your website and user behaviour, aiding you in optimising your digital marketing strategy. Here are some features that the tool has for you:

  • Track Website Traffic

  • Monitor Website Conversions

  • Analyse Use Behaviour

  • Identify Top Referral Sources

  • Track Marketing Campaign Performance

This tool is a well-rounded tool that will make social media engagement and management much easier, and it is a must-have in your toolkit.


BuzzSumo will be your best friend when it comes to content discovery. 

This brilliant tool allows you to identify what content is popular on which social media platforms, track your industry and the trends you need to join in on and analyse competitor content.

The content you create must be based on well-researched industry knowledge, and BuzzSumo will provide you with the information to do this.

Identify key influences in your niche, see who shares your content, and engage with them to build relationships through BuzzSumo.

4 Reasons to Upgrade Your Digital Marketing Toolkit

It’s important to know that the right tool(s) for your business will depend on your specific needs and goals as a company. 

Ask yourself what you want to accomplish, what areas you think you need help with, and if you are accessing all the brilliant and free tools that are available across the web.

No matter which tool(s) you use, here at The Author’s Pad, we believe that they are hugely beneficial within any Copywriting business. Here are 4 of the many reasons there are as to why you should upgrade your digital marketing toolkit:

1.  Saving Time

Social media tools not only save you time through research but can also help automate many of the repetitive tasks involved in social media management. 

Something as simple as scheduling social media posts, monitoring conversations and tracking your performance takes up more time than you think, and utilising these tools will free up your time to focus on other parts of your strategy!

2.  Collaboration

Enhance collaboration among people within your team with social media tools by using them as a centralised location that everyone can access for managing content, performance and engagement.

3.  Boost Engagement

Upgrading and expanding the tools that you use in digital marketing can help one of the most important elements of social media: engagement.

Tools like the ones in this article can help you monitor engagement and actively respond to potential customers online, engage with customer feedback, and solve issues quickly. All of which will lead to an increase in engagement and customer loyalty!

4.  Gain Insights

Every business owner and marketing strategist needs to have a clear window into the ongoings of social media performance.

Using social media tools, you can widen this window and view valuable insights into factors that impact your business. These can include your audience’s behaviour, interests, and preferences - all factors that will help you create a fool-proof marketing funnel.

Use these insights to tailor your social media content to suit your target audience for solid results.

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