The 4 Benefits of Proofreading in Copywriting

As copywriters, we are always looking for the next step in bettering our writing skills, the next jump into expanding our client base, and the subsequent writing tool that will perfect our copy. As it turns out, we might be overlooking something that is always available.

Proofreading is something that can guide us to success in our writing. It helps us to improve quality, remove mistakes and correct our writing inconsistencies.

Because no matter how advanced, qualified and experienced we are, we are all human (except the AI-generated copywriters), and we all make mistakes! 

Here at The Author’s Pad, we believe in improving your already brilliant copywriting skills, bettering yourself in the present and pushing yourself forward for new and exciting positions in the future. 

So here are four great benefits proofreading will provide, opening doors you didn’t know existed.

1. Eliminating Errors

If you’re looking to enhance and optimise your skills as a copywriter, you should pay particular attention to common errors and mistakes. 

You might find yourself doing this without acknowledging it, for example, on your way to work or shopping for groceries! 

Finding misspelt words on pricing tags and an incorrect ‘your’ on a construction sign is all signs of your expertise and cognitive brain constantly working towards a perfect copy. Focusing this brainpower on your copywriting is a great tool that you already own.

Proofreading your copywriting can help you catch errors like inconsistent spelling, incorrect capitalisation, and complex grammar mistakes. 

Can’t you get the hang of checking out the minor faults in your work? There are some great tools that you can use as a helping hand. Here are a few we recommend for content editing


1.  Grammarly

2.  StackEdit

3.  Yoast

4.  Obsidian

2. Confidence in Your Copywriting

Being confident in your work is essential. Nobody wants to worry about their content and its performance after the workday is done, but as copywriters, we are invested in the content we create, which is sometimes unavoidable.

Passionate about our writing, there’s no easy way to avoid this, but proofreading your work and feeling confident in the quality you send to your clients is the best way to get out of this habit.

The confidence that you build through consistent proofreading will shine through your work in your tone and voice, helping you appear intelligent and trustworthy to potential readers (or clients!).

Our community is a place to help like-minded copywriters. That’s why sharing ways to benefit us mentally whilst working in a workplace full of positive and negative feedback is important to us. 

3. Professionalism

Professionalism can be crafted through numerous writing techniques, such as:

Removing Distractions from your copywriting. 

We have all experienced that annoying moment when we are dragged away from our book and struggle to get back into reading it. This is precisely what we want to avoid in copywriting, and removing distractions from your copy is the perfect way to do it.

Potential misinterpretations can break the flow of your readers, and keeping their attention is our key focus!

Solidifying Understanding

Something as simple as a second reading of your copywriting can avoid the tendency to fill in the gaps when proofreading. 

Even the slightest mistake can lead to a misunderstanding, and the message of your content can be lost. Proofreading is an essential tool for avoiding this issue and can add a sense of clarity to your work!

Building Trust and Rapport

It’s critical to have a cohort of readers that can trust you and continuously return to your content for their information, entertainment and more!

To gain their trust, you must provide high-quality copywriting that communicates effectively. 

Proofreading is the best way to ensure your writing comes across as knowledgeable and trustworthy. Nobody will trust a site littered with spelling mistakes, incorrect grammar, and a confusing tone!

Key Fact

Perceptual Restoration has been a concept surrounding our brains' tendency to fill in gaps in written and spoken language since 1970. 

However, we don’t fully understand how it works yet!

As copywriters, we automatically know what should be in this missing gap and are likelier to read a copy without realising it's missing.

4. Elevate Your Copywriting

Elevating your copywriting is something we all aspire to do; that’s why you're engaging with our community at The Author’s Pad in the first place! 

So how does proofreading directly improve your copywriting?

Apart from setting you out from the crowd with your excellent copywriting skills and content,  proofreading is a great way to land that dream job.

Case Study

Imagine your applying for that Junior Copywriter role, and you're eager to start your journey in the writing world.

The first thing you are required to do is apply.

Ensuring your CV and cover letter are up to scratch is vital as it's the first impression you will make on any employer. 

What will ensure this first impression sticks? Perfect use of spelling, grammar and tone! 

How can you achieve this? Proofreading!

Frequently Asked Questions

What is Professional Proofreading?

Professional proofreading is generally considered the practice in which you hire a professional proofreading service or person to do this step in editing copy for you. This practice is used by large-scale businesses to save time and effort.

How Important Are Proofreading Skills?

Proofreading skills will prove very important in the average person's life as they will be key to their success in education, such as studying for a degree at university. The skill continues to be important to those who choose a career path such as copywriting, marketing or editing.

 

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