The 5 Benefits of a Strong Copywriting Portfolio

A strong copywriting portfolio is a new writer's most valuable asset.

Showcasing your Best Samples

The whole concept of a portfolio is to showcase you and your work. 

Advertise yourself and put your work on show. Putting yourself forward is the only way to be seen, recognised and hired!

It's essential to believe in yourself and your content. Creating a strong portfolio with plenty of samples that present your many writing abilities is the only way to show potential employers exactly what you can do.

What samples should you include?

A strong copywriting portfolio demonstrates your writing ability in various styles and formats. 

By allowing potential clients to see the quality of your work and how you approach different types of projects, you make yourself more appealing.

To build your portfolio, you should try and include the following sample types:

  • Only the best of each style and format - we’re trying to sell you to clients!
  • Website copy, such as landing pages.
  • Social media posts - this form of content marketing and copywriting is rising.
  • Online ad copy.
  • Link to an active and engaging blog.

Key Fact

Many productivity tools are out there to help keep you focused while writing and constructing content for your portfolio! Here are a few we recommend: 

1.  StayFocused

2.  A Soft Murmur

3.  OneTab

These are all great ways to ensure the best quality of work is produced and presented to potential employers!



Creating a Professional Persona

How you present yourself through your copywriter portfolio will determine the type of clients you interact with, the services you provide and the expectations of wage and quality of work.

By creating an organised, up-to-date and easily readable portfolio, you are presenting yourself with these qualities. Come on. You know how this works. You’re a writer!

Case Study

Imagine you’re an employer trying to find that shining star writer to hire among a hundred other applications. 

Are you more likely to choose and interview a candidate that has a fantastic portfolio that gives you an in-depth look into their content, work ethic and skill? Yes! 

While writing your portfolio, it’s essential (whether freelance or not) to aim it toward your target audience. List your skills, your services and your niche topics!


Freelance Copywriters

As a freelance copywriter, you may be affected by some dry patches when work isn’t as busy as you’d like. A strong portfolio has some great benefits that can help to bring in clients!

A well-curated copywriting portfolio can increase your credibility and establish you as an expert in your field. It shows you have experience writing in different forms and can offer more than the average copywriter.

As we are advertising our writing skills, writing our portfolio with detail and thought is crucial. 

We don’t want to bore potential clients, so making your portfolio fun and modernised is a great way to avoid this.

Social Proofing

A practical reason to use an interactive portfolio and connect it with your business socials as a freelance copywriter is to social proof. Social proofing is how we provide evidence of our previous jobs done well! 

Including recommendations, comments and reviews from previous clients is a great way to increase your credibility, entice new and potential clients and provide a confident front.

Putting your Copywriting out into the World

Are you only just starting in this career? We understand that it's hard to hit the ground running. That’s why we started our community at The Authors Pad to create a support system for writers of all kinds.

The only way to kick-start your future in copywriting is to put your content out for the world to see, and a portfolio is the best way to do this.

Creating a Social Presence

Creating a social presence online is vital for copywriters in this day and age. Online content is taking the writing world by storm, and this is the best way to advertise your business and services! 

Take LinkedIn, for example. LinkedIn is one of the most popular platforms for both beginners and expert copywriters - and an excellent resource for tips and tricks!

Key Fact

“Readers only consume 20% of content on a page.” - Nectaty

Only present yourself and your work exactly how you want to come across. By being precise and concise, you’re more likely to be noticed.


Building a Customised Client Base

The goal of any copywriter is to have security and trust in your client base with a steady income of work that you know you can achieve. But alongside this, we want you to focus on what you want from your clients.

After all, you are your own boss.

A strong portfolio that portrays the correct message to potential clients can ensure you get work you enjoy and can easily create a high quality!

Whether you enjoy blog content, marketing, or email copy, say this! You are in control of what services you provide, and in the long run, copywriting will be more than rewarding if you set these preferences early.

Frequently Asked Questions

What Should I put in my Copywriting Portfolio?

Your copywriting portfolio should be comprised of the following: 

  1. A homepage showcasing content.

  2. An ‘About me’ section that will introduce yourself and your work ethic.

  3. A services page listing services, prices and everything you can offer your clients!

  4. Further samples to showcase talent.

Do I need Job Experience to Create a Portfolio?

A copywriting portfolio with experience and references can be a great tool to impress employers, but you can write one to an excellent standard without listing previous job experience. Everyone needs to start somewhere; creating exceptional copy to show off your skills is the best place to start!

How do Beginners start a Copywriting Career?

Learning the basics of copywriting, practising your skills and choosing a niche to start your career in is the best way to kick-start your future endeavours. Creating a strong copywriting portfolio is a great way to build a client base and get your writing noticed.

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