Managing multiple projects is no stranger to copywriters, however, it may not come naturally to most.
Handling various tasks simultaneously can be overwhelming and even slow you down, which is why it's fundamental to create an effective system that enables you to seamlessly flow from project to project. Thankfully, there’s a multitude of helpful methods and innovative tools designed specifically to help copywriters stay on track with their tasks and deadlines.
To help you improve your multitasking skills, dive into our detailed guide that explains the importance of project management and helpful steps for juggling multiple projects.
The Importance of Effectively Managing Multiple Projects
As a copywriter, you likely handle multiple writing tasks at the same time. To ensure projects don’t fall behind schedule, it’s crucial to ensure you develop an effective plan to structure your workflow. Here are five key benefits that illustrate just how important it is to manage multiple tasks:
1. Maintains a Positive Client Relationship
In many instances, failure to manage different projects can result in certain client tasks getting neglected, and cause you to rush tasks which will inevitably affect the quality of your work.
Effectively managing projects will enable you to evenly distribute your focus on various writing tasks, which will encourage you to produce high-quality copy that satisfies your client’s requests.
2. Improves Your Credibility as a Copywriter – no missed deadlines
Managing your projects can help you to constructively achieve your targets and meet deadlines. This will allow you to develop an exemplary track record, which will heighten your credibility as a copywriter. This means clients will likely trust you to write their content, providing you with more opportunities for work.
3. Creates a Healthy Work/Life Balance
The backbone to effectively managing your projects is time management. Without time management, it’s easy for tasks to pile up which can overwhelm you and induce stress.
By ensuring you coordinate your time evenly, you will meet deadlines on time, and thus, have enough time to clock off from writing and relax. This poses many benefits within itself, including better mental wellbeing and improved productivity.
4. Helps You to Prioritise Specific Tasks
Many copywriters have high priority clients and clients with less of a demand. By scheduling your workload, you can prioritise more urgent tasks which require immediate attention and time. This will help you allocate time accordingly and prevent you from getting sidetracked with other work.
5. Enhances Your Efficiency
Effectively managing multiple tasks will help you strengthen your skills as a copywriter, including time management, productivity, and organisation, making you more equipped with important qualities that will help you complete writing tasks efficiently.
How to Successfully Juggle Multiple Projects as a Copywriter
Although juggling multiple copywriting projects may seem daunting, especially when there are several deadlines to meet. However, there are many ways around this obstacle which can actually make handling various tasks a walk in the park.
To help you successfully juggle different projects as a copywriter, we have shortlisted the following top tips so you can you can improve your organisation and stay on target:
Create a Work Schedule
Scheduling your projects will help you create a balanced workflow as it will help you clearly see which tasks you need to complete. Scheduling will additionally help you channel your energy and efforts into specific tasks without neglecting other work. You can use a diary or calendar to effectively map out your day-to-day tasks and make a note of any deadlines you need to meet.
This won’t just make you more organised and productive, but will also provide you with a guideline of your availability. This means you can balance your time spent working and resting, by setting sufficient breaks to help you reset your mind in between completing projects.
Develop a Scope of Work
A scope of work (SOW) is part of your contractual agreement to produce work for a client. It’s essentially a list that details what work you will complete and how you will complete it. This will help you manage your workload and understand your responsibilities, and enable clients to understand what is required to complete specific projects.
For example, if the end goal of a project is to create search engine optimised (SEO) blog posts, your SOW should include:
A campaign goal: For instance, ‘to have more social media content and increased visibility’.
A campaign strategy and time frame: This includes how you will produce SEO content (such as conducting keyword research) and how long the campaign will take to complete.
A campaign team (if applicable): This involves outlining who is completing each task, such as writing, editing, and reporting, followed by an explanation of their background and expertise.
Major campaign deliverables: This concerns what work you will produce and the volume of work produced.
Campaign costs: Campaign costs enable you to break down how much the project will cost to complete (such as money spent on resources, time spent writing, etc). This helps you remain on track of invoices and gives clients a clear outline of what they owe you.
Arrange Multiple Projects Into Files & Folders
When receiving different client work, it’s likely your inbox will be flooded with various important client materials including briefs and style guides. To help you remain organised, you can create different folders on your computer/laptop to arrange various client materials.
This will help you easily pull up relevant documents when completing your tasks, and allow you to arrange your completed work in specific areas to ensure you don’t lose or misplace your deliverables.
Make Checklists for Different Client Work
When juggling different projects, it's easy to miss or confuse certain specifications outlined in client briefs. To ensure your writing doesn’t miss any important requirements, you can create your own checklist or mini-style guide detailing what each task needs to include.
This will come in handy when proofreading your work, as it will enable you to easily see which requirements you have included.
Use a Project Management Tool
Thanks to an array of project management tools available, navigating multiple tasks has never been easier! From managing client deadlines to tracking invoices, there are several ways that project management tools can help copywriters, like yourself, effectively complete their work. Here are five popular project management tools catered to copywriters:
Semrush is a multi-feature platform that hosts over 55 digital copywriting tools and products designed to improve your writing process. From project analytics to marketing calendars, this platform is equipped with everything you need to efficiently complete projects.
CoSchedule Marketing Suite is suited to copywriters and project teams who are creating marketing materials. This platform provides several helpful management features, including a calendar organiser, an asset organiser, a work organiser, and a content organiser.
Evernote is a straightforward project management tool designed for both individual copywriters and teams. This platform offers several handy features such device syncing, templates, and to-do lists that can be organised by due date and priority.
Evernote is particularly helpful because it also enables users to integrate a variety of external management tools including Google Calendar, Google Drive, Microsoft Teams, and Slack.
Almanac is a cutting-edge multi-tool platform that is well-suited to copywriting teams and collaborating with external stakeholders. This platform features many organisation tools designed to improve your project management, such as customisable folders, document editors, progress tracking, and many more!
Notion offers speedy and endlessly configurable project management features suited to all kinds of team sizes.
With this platform, you can view projects in the format of a timeline, create checklists, add tasks to personalised calendars, arrange what information you wish to track, and filter and sort relevant details (such tasks assigned to you).