The Importance of Diversifying Your Portfolio as a Copywriter

As a copywriter, there are a number of crucial skills that you need in your arsenal - you need a way with words, the discipline to follow briefs, and the creativity to come up with ideas that will engage your readers. But there’s something else you need - a diverse portfolio.

When you’re just starting out as a copywriter, you may not think much about diversifying your portfolio and instead focus on writing one type of content or in one style. After all, if you feel comfortable and confident writing in a particular area, why not just stick to that?

The truth is, diversifying your portfolio is an important step in establishing yourself as a copywriter. We took a closer look at why it’s essential to expand your portfolio and how you can do so.

Why You Need a Diverse Portfolio

Creating a diverse portfolio is important for two key reasons - flexibility and credibility.


One of the main benefits of having a diverse portfolio is that it gives you the flexibility to work with different types of clients. Different businesses have different needs and expectations, so if you can show potential clients that you’re capable of producing content in a variety of styles, this could give them the confidence to hire you for their project.


Having a diverse portfolio also demonstrates to potential clients that you’re serious about your work and have the ability to write in different styles. This will help to establish you as a credible copywriter who can produce quality work in any situation.

Key Fact

According to experts, the job market for copywriters is expected to grow by 7.6% by 2026. This means that you need to ensure that you have a portfolio to truly wow potential clients and employers - and diversification is key to this.


How to Diversify Your Portfolio

Once you understand the importance of having a diverse portfolio, you may be wondering how to go about creating one. Here are some tips for diversifying your portfolio:

Try A Range of Projects

One of the most important things you can do is to take on a variety of projects. This could be anything from content marketing pieces to blog posts, web copy, and social media posts. Trying different kinds of projects will help you broaden your skill set and give potential clients an idea of the range of work you’re capable of producing.

Experiment with Different Writing Styles

When it comes to writing styles, there’s no one size fits all approach. Different types of content require different approaches, so it's important to be able to adapt your writing style to suit the needs of your client. Experimenting with different styles will help you hone your skills and build up a portfolio that showcases your versatility as a copywriter.

Make sure you are always taking advantage of tools such as Grammarly and Hemingway to keep your writing accurate, consistent and suitable for your audience.

Take on Side Projects

Finally, taking on side projects is a great way to diversify your portfolio. Whether it’s writing for local businesses or freelancing on the side, these projects will give you an opportunity to try out different types of content and challenge yourself as a writer.

Case Study

Anna is a freelance copywriter who has been in the industry for several years now. When she first started out, her portfolio consisted of mostly blog posts and articles. However, she soon realized that to stay competitive and increase her chances of getting hired, she would need to diversify her portfolio with different varieties of content.

So she set about expanding her portfolio to include white papers, e-books, website copy and even video scripts. She also updated her portfolio regularly with new samples of her work and took the time to format each piece carefully, so it looked professional and attractive.

Within just a few months of diversifying her portfolio, Anna had landed several lucrative contracts from top clients in the industry. She credits having a diverse portfolio for giving her the edge over other copywriters and helping her to stand out from the crowd.


What Are The Benefits of A Diverse Portfolio?

Having a diverse portfolio offers numerous benefits for copywriters, and some of the main advantages include:

Increased Flexibility

As we mentioned, having a range of different types of content in your portfolio means you’ll be able to work with a wider variety of clients and projects. This will allow you to explore new writing styles and ideas, as well as potentially increase your earning potential.

Enhanced Credibility

Having a diverse portfolio shows potential employers that you’re versatile, proficient, and have an understanding of the various types of copywriting projects they may need to be completed. This will help to establish you as a credible writer who can produce quality work, regardless of the type or style of the project.

Improved Professionalism

Having a diverse portfolio also demonstrates that you take your career seriously and understand the importance of expanding your skillet. This will show potential employers that you’re professional, reliable and committed to producing quality content.

Building Your Brand

When you’re a freelancer, your brand is your business. Creating a portfolio that shows off your skills and variety of work can be a great way to build your brand and make yourself stand out from the crowd, and this will help you establish yourself as an expert in the field and make it easier for potential employers and clients to find you.

Key Fact

Freelancers now make up an impressive 39% of the workforce -and this is a trend that shows no signs of slowing down. As a copywriter, your competition is always growing, and standing out from the crowd can be tough. Having a great portfolio is more important than ever.


How To Create A Quality Portfolio

Now that we have taken a closer look at the importance of having a diverse portfolio, you may be wondering just how to go about ensuring that your portfolio is of the highest quality. Here are some tips to get you started:

Choose Quality Samples

When creating your portfolio, it’s important to be selective about which samples you include. Choose pieces that reflect your best work and demonstrate your writing style and range of skills. 

Remember to always proofread and double-check for accuracy before submitting anything, and use tools to help you with this - Readable can be great for helping you to ensure that content is high quality and easy to read, while ProWritingAid and TitleCase can help you ensure that you have correctly formatted titles and headlines, both of which help you look super professional.

Don’t Underestimate Aesthetics

When creating your portfolio, it’s important to remember that aesthetics are just as important as content. Make sure you choose an attractive design that reflects your brand and personality and gives a good first impression of your work. You can use platforms like Squarespace or WordPress to create stunning, professional-looking portfolios, or you can use a predesigned template from websites such as Canva, Elementor or Wordpress.

Update Regularly

Much like any other website, your portfolio should be regularly updated with new content and samples of your work. This will show potential employers that you’re active and constantly developing your skills, as well as help ensure that your portfolio remains up-to-

Be Specific With Your Work

When presenting your portfolio, it’s important to be as specific as possible about the types of work you do. This will help potential employers understand exactly what you can offer, and make it easier for them to decide if you’re the right fit for their project. Make sure you list any specialist skills or services that you provide, such as SEO copywriting, email copy or website content, as well as any software you’re proficient in using.

Final Thoughts

Having a diverse portfolio can be the difference between getting hired and not for many freelance copywriters. A quality portfolio is an essential tool for any freelancer to have, so make sure you invest some time in creating one that stands out from the competition and helps you to land your dream job.

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