The Importance of Visuals in Your Copywriting Portfolio

Copywriting portfolios are essential for any freelancer looking to showcase their skills and demonstrate their value to potential clients.

In addition to written copy, including visuals in a portfolio is important for its success. Visuals have the ability to capture a reader's attention, convey information quickly, and offer an original approach to presenting ideas. Examples of visuals can range from drawings to screen captures, providing a variety of options for creating a distinctive portfolio. To help, we examined the ways in which visuals can enhance your copywriting portfolio and the resources available to assist you in your endeavour.

What Are Visuals?

Visuals, such as images, illustrations, screenshots, or videos, have the potential to enhance written work by making it more engaging and easier to understand for readers. When utilized effectively, visuals can provide a unique way to display ideas and concepts.

There are a number of benefits to using visuals in your copywriting portfolio, and these include:

They Help Break Up the Text

When used effectively, visuals can break up long blocks of text and make it easier for readers to process. By including images and other visuals, you can draw in readers with interesting visual elements that capture their attention.

They Can Help Illustrate Ideas

Visuals can help illustrate complex concepts and ideas in a way that words alone cannot. From eye-catching screenshots to illustrations, visuals can help you communicate your ideas in a more engaging way.

They Make Your Portfolio Stand Out

Including visuals in your copywriting portfolio is a great way to make it stand out from the crowd. Visuals can draw in readers and showcase your skills in a unique and engaging way, helping you capture the attention of potential clients.

Moreover, visuals are often shared more on social media platforms than plain text, which can be beneficial when you’re trying to attract clients.

They Improve The Experience For The Reader

Incorporating visuals into a copywriting portfolio can enhance the reader's experience by providing context and simplifying complex concepts for easier comprehension. This allows for better information processing and understanding of the intended message.


Key Fact

60.8% of marketers agree visual content is absolutely necessary - if you are not including visuals, you are missing out on a lot of potential business.


What Kinds of Visuals Can Be Included In My Copywriting Portfolio?

Your copywriting portfolio can include various types of visuals, such as images, illustrations, screenshots, and other visuals that can display your skills and attract attention to your work.

For instance, if you’ve written a blog post about a particular topic, you could create an infographic or chart that summarises the key points. This would help readers quickly understand the content and will make your portfolio more interesting to look at. Additionally, you could also include screenshots of websites or other projects you’ve worked on that demonstrate your skills.

Case Study

The client came to us with a copywriting portfolio that lacked visuals. They wanted to stand out from the competition, and they knew that adding visuals would help them do just that.

We took an in-depth look at their copywriting style and created visuals for several of their samples. We then sourced stock photography and illustrations that tied in with their work, as well as created screenshots of websites they had written content for. We also included a professional bio and client testimonials to add to the overall impact of their portfolio.

The end result was a portfolio that was visually engaging, easy to read and understand, and which showcased the client's work in the best possible light. The visuals we created allowed potential clients to get a better understanding of their copywriting skills, as well as boosting the client's confidence in their own work.


Tools You Can Use to Create Visuals

There are various tools available to assist with creating visuals for a copywriting portfolio, regardless of design expertise. The following are some of the most recommended tools in the industry:


Canva is an online design tool that makes it easy to create visuals, even if you don’t have any design experience.

Adobe Photoshop 

Photoshop is the industry standard for image editing and illustration. It’s a great tool for creating stunning visuals with ease.


Sketch is an illustration program designed for those who want to create vector graphics and illustrations.

Including visuals in your copywriting portfolio is a great way to make it stand out from the competition. Visuals can enhance the reader’s experience and make complex concepts easier to understand. From illustrations to screenshots, there is no shortage of ways to make your portfolio shine.

Key Fact

Readers spend an average of just 37 seconds on an article - use visuals to grab their attention, and keep them engaged.


What Else Should Be Included In Your Copywriting Portfolio?

While visuals are important, it should be noted that they are only one piece of the puzzle - there are other vital elements that should be included to show off to potential clients and reassure them that you can handle any project.

Some of the main essentials to include are:

High-Quality Samples of Your Best Work

In addition to including visuals, your copywriting portfolio should also include samples of your work that demonstrate the range of your skills. This could include blog posts, website content, and other pieces you've written for clients.

When selecting samples, it is recommended to choose your highest quality work to ensure potential clients receive a favourable impression of your abilities.

Client Testimonials

Including client testimonials in a copywriting portfolio can demonstrate experience and quality work to potential clients, providing insight into potential outcomes of working together, and showing that you have demonstrable experience and success.

Professional Bio

Including a professional bio in your portfolio can help potential clients better understand your skills, writing style, and background, which may influence their decision to work with you - remember to double check all text with a spellchecker such as Grammarly.

Final Thoughts

Including visuals in your copywriting portfolio is a great way to make it stand out from the competition and help potential clients gain a better understanding of the information you’re presenting. By including high-quality samples, client testimonials and a professional bio, you can ensure that your portfolio is one of the most effective tools you have for attracting clients and showcasing your skills.

Related articles:

  • Copywriting Skills

    The Benefits of Using Interactive Elements in Your Copywriting Portfolio

    Enhance your portfolio with interactive copy! Discover the power of clickable content, animations, and transitions for a compelling showcase.

  • Copywriting Skills

    5 Top Mistakes to Avoid When Building a Copywriting Portfolio

    Navigate the copywriting terrain wisely! Discover the 5 pitfalls to avoid when crafting your portfolio for a successful journey.

  • Copywriting Skills

    The Authors Pad - Content Guidelines

    Authors Pad connects and supports copywriters in career growth, from beginners to those advancing to senior roles.

  • Copywriting Skills

    3 Ways Proofreading Can Help You Connect with Your Copywriting Audience

    Proofreading is crucial in copywriting—refining your message, resonating with readers, driving action. Learn the three ways it connects for success.

  • Copywriting Skills

    Write Like a Pro: 7 Best Productivity Tools for Copywriters

    Uncover the top 7 productivity tools in 'Write Like a Pro'—maximize efficiency, meet deadlines, and boost client connections.

  • Copywriting Skills

    5 Common Grammatical Errors to Watch for in Copywriting Proofreading

    Even seasoned writers err too. Microsoft backs the backspace key as a writer's ally. Uncover common copywriting mistakes in proofreading.

  • Copywriting Skills

    The Psychology Behind Proofreading and Copywriting

    Uncover the psychology of proofreading and copywriting for irresistibly compelling content. Elevate your work, deliver results for clients.

  • Copywriting Skills

    17 Tools to Enhance Your Copywriting Workflow

    Supercharge your copywriting game with 17 essential tools! Elevate productivity and efficiency across your workflow for unparalleled writing success.

  • Copywriting Skills

    The Benefits of Google Alerts for Copywriting Inspiration

    Google Alerts is a free service that allows you to receive notifications when new content related to the topics you have specified appears online.

  • Copywriting Skills

    The Benefits of Using Your Portfolio to Show Your Niche Expertise

    We have put together all the tips you need to make your portfolio stand out and work for you which you can showcase to employers and clients.

  • Copywriting Skills

    The Importance of Diversifying Your Portfolio as a Copywriter

    Understand why diversifying and expanding your portfolio are some of the important steps in establishing yourself as a copywriter.

  • Copywriting Skills

    The Benefits of Google Analytics for Copywriting ROI

    When it comes to measuring the success of your copywriting efforts, Google Analytics is one of the most powerful tools available.

  • Copywriting Skills

    The Relationship Between Proofreading and SEO in Copywriting

    Proofreading is a critical task that should always be carried out during the final stages of editing.

  • Copywriting Skills

    How to Create a Copywriting Portfolio That Gets You Noticed

    The key to getting yourself noticed as a professional copywriter is to create an impressive copywriting portfolio.

  • Copywriting Skills

    Copywriting vs Resume Writing: What's the Difference?

    Learn the differences between copywriting vs resume writing as we define each process and explore how you can use your copywriting skills.

  • Copywriting Skills

    The Benefits of Outsourcing Proofreading for Copywriting Projects

    Outsourcing is the term for sending tasks to independent professionals so they can complete them on your behalf.

  • Copywriting Skills

    The Importance of Google Docs for Collaborative Copywriting

    Google Docs is an excellent option for achieving effective collaborative copywriting with no extra cost.

  • Copywriting Skills

    Why Your Portfolio Is Your Best Marketing Tool as a Copywriter

    A portfolio is a collection of samples of your writing that you can present to clients, like a resume for someone looking for a full-time job.

  • Copywriting Skills

    Why Proofreading is Essential for Successful Copywriting

    Explore everything there is to know about proofreading and its importance in the copywriting world.

  • Copywriting Skills

    Work Smarter, Not Harder: Productivity Tools for Copywriting Success

    Finding productive methods to streamline how you tackle writing tasks is fundamental and can significantly improve your daily work schedule.

  • Copywriting Skills

    How to Write a Great CV When You Have No Experience

    Learn how to value yourself when you don’t have any work experience yet - write an impressive CV and market yourself as a valuable worker.

  • Copywriting Skills

    Proofreading vs Editing: Understanding the Difference in Copywriting

    Proofreading and editing are both crucial writing stages, but they involve different processes. Know their difference.

  • Copywriting Skills

    The Role of Proofreading in Copywriting for E-commerce

    Proofreading is an important part of the copywriting process for any e-commerce business and can make or break the content's success.

  • Copywriting Skills

    The Impact of Proofreading on Your Copywriting Reputation

    A closer look at the impact of proofreading on your copywriting reputation and the tips and tricks that you can use to ensure your work is error-free.

  • Copywriting Skills

    How to Develop an Editing Checklist for Copywriting Projects

    Having an editing checklist can be the difference between creating a great piece and producing something that needs more work. Learn how.

  • Copywriting Skills

    The 5 Benefits of a Strong Copywriting Portfolio

    Creating a strong portfolio with samples that present your many writing abilities is the only way to show potential employers exactly what you can do.

  • Copywriting Skills

    5 Creative Ways to Organise Your Copywriting Portfolio

    There are five organising options available for portfolios, the most suitable one depends on personal style and the nature of clients and projects.

  • Copywriting Skills

    The Benefits of Google Analytics for Measuring Content Success

    Google Analytics is a valuable tool that allows you to measure the effectiveness of online content.

  • Copywriting Skills

    Top Copywriting Strategies for an Effective Resume

    Writing a compelling and professional resume is key to landing an interview and getting your foot in the door.

  • Copywriting Skills

    How to Use Google Drive to Streamline Your Copywriting Process

    With Google Drive's intuitive interface and vast array of features, it can help you save time and be more productive.

  • Copywriting Skills

    How Google Maps Can Enhance Your Local Copywriting Strategy

    Are you looking for an effective way to enhance your local copywriting strategy? Google Maps may be your secret weapon.

  • Copywriting Skills

    The Benefits of Auditing Your Content for Improved Copywriting

    Conducting a content audit is a helpful way to improve your writing, as it can reveal areas for improvement.

  • Copywriting Skills

    The Value of Consulting in Developing Your Copywriting Career

    An aspiring copywriter needs to understand why consulting is one of the best ways to start your journey as a copywriter.

  • Copywriting Skills

    The Importance of Editing in Copywriting for B2B and B2C

    Editing is critical for any written message to succeed. We have put together all you need to know about the significance and importance of editing.

  • Copywriting Skills

    How to Edit Your Way to Great Copywriting

    Editing is an essential part of the writing process and knowing how and when to edit can help you create a copy that is super effective.

  • Copywriting Skills

    How to Master Proofreading for Better Copywriting

    Mastering the proofreading process can be difficult, but with a few helpful tips, you can make sure that your copywriting is of the highest quality.

  • Copywriting Skills

    Why Portfolio Building Is Crucial for Every Aspiring Copywriter

    A portfolio is a selection of a writer's past work highlighting their skills to clients to demonstrate their abilities and work history .

  • Copywriting Skills

    How to Use Copywriting Skills to Improve Your Resume

    Discover the importance of using your copywriting skills to improve your resume.

  • Copywriting Skills

    The 4 Benefits of Proofreading in Copywriting

    Proofreading is something that can guide us to success in our writing, helps us to improve quality, remove mistakes and more.

  • Copywriting Skills

    5 Effective Ways to Catch Errors and Improve Your Copywriting with Proofreading

    Tips to know the five effective ways to save your craftsmanship from taints such as repetitive words and spelling mistakes.

  • Copywriting Skills

    How to Develop a Proofreading Checklist for Copywriting Projects

    Read this article to learn all you need for the ultimate proofreading checklist.

  • Copywriting Skills

    Feature Story Ideas: How to Write Them and Get Hired

    Feature stories are a great way to get your name and work out there. They can also help your career in journalism

  • Copywriting Skills

    How to Write the Perfect Blog Post Title (including examples)

    Blog posts remain popular even though blogging has been around for over two decades. Many content marketers spend considerable time

  • Copywriting Skills

    Ultimate Guide to Tone of Voice Examples

    Humans have evolved to take in everything from body language and facial expressions to voice tones to help them understand others.