The Ultimate Checklist for Starting a Copywriting Business

Are you looking to launch a successful copywriting business? Starting a business can be overwhelming, and it's easy to feel lost in the details. Fortunately, you don't have to figure it all out on your own. This ultimate checklist will help guide you through the process of starting a copywriting business, from choosing what services to offer and setting up shop, to finding clients and marketing yourself in a crowded industry, read on to discover all you need to know about setting up your own copywriting business!

The Why

Before we take a closer look at the details of starting your copywriting business, it is important to understand the why - that is, your motivation for setting out on this endeavor. Understanding the why is not only important for giving you the courage to keep going when times get tough, but it will also help to inform your decisions about services offered and marketing strategies.

Some of the best questions to ask yourself when establishing your motivation include:

  • Why copywriting in particular? What makes it a compelling service to offer?

  • What are your goals for the business? Are you hoping to make a full-time income or just supplement your current income?

  • How will this business fit into your lifestyle? Will it be something you do part-time, or will you commit yourself to building a successful copywriting business full-time?

Some of the main advantages of starting your own copywriting business include:

You Can Work From Anywhere

One of the main appeals of copywriting is that it can be done from anywhere in the world. You don't need to rent an office or hire staff, which means you can work from home or even while you travel - and this makes it a lucrative and tempting career for many.

You Can Choose Who to Work With

Unlike traditional jobs, as a copywriter, you get to choose your clients and decide who you do and don't want to work with. This freedom can be an incredible motivator, as it allows you to work with those who truly value your services and share similar goals.

You Can Set Your Own Rates

When working as a copywriter, you have the freedom to set your own rates and prices, meaning you can charge what you think is fair for the services you provide. This is an attractive proposition for many creative professionals looking to monetize their skills and means that your business is scalable and easy to grow.

Case Study

When Liv decided that she had had enough of her 9-5 office job, she was determined to make her dream of starting her own copywriting business a reality. After researching the best methods for marketing a copywriting business, she decided to create a website and use social media platforms such as Instagram and Twitter to spread the word about her services and update these regularly.

She also worked hard to create a strong portfolio of her work and ensured that she was staying organized by utilizing tools such as Asana and Trello, as well as joining the Professional Writers Association to network with other professionals in the industry. After just a few months, Liv had already gained several clients and her business was growing at a steady rate. Now, Liv is able to make a full-time income from her copywriting business and has more freedom than ever before.

 

The "What"

Once you have established the why, it's time to move on to the what - that is, what services you are going to offer. The types of services you choose will depend on your experience and expertise, as well as the needs of your target market. Some common copywriting services include:

Website Content Writing

One of the most lucrative areas for copywriters is website content writing. This involves writing web pages, blog posts, and product descriptions for websites that need to be both SEO-friendly and engaging. 

Copyediting & Proofreading

Copyediting and proofreading are also popular services in the copywriting world. These services involve correcting spelling and grammar mistakes, as well as ensuring consistency throughout a document or website.

Marketing Copywriting

Marketing copywriting is another sought-after service in the copywriting world. This involves crafting copy for advertisements, email campaigns, and other marketing materials to help businesses promote their products or services.

Social Media Management

Social media management is a great way to expand your copywriting business into the digital realm. Services can include creating social media posts, managing accounts, and monitoring performance.

Key Fact

According to experts, marketers expect the content marketing industry's revenue to reach over $135 billion by 2026 - this is a market that is seeing serious growth, and if you are not involved, you are missing out.

 

The "How"

Once you have established the what, it's time to move on to the how - that is, how you will market your services and attract clients. Some of the most effective methods for marketing your copywriting business include:

Create a Brand Identity

When starting a copywriting business, it's important to establish a strong brand identity. This includes coming up with a unique name, creating a logo and other visual elements, and crafting copy that conveys your unique message. Take advantage of tools like Canva - this is perfect for helping you bring the visual element of your business to life without requiring too much technical know-how.

Create a Website

Creating an attractive and professional website is one of the best ways to market your copywriting business. Make sure the website is optimized for SEO and has clear calls to action so potential customers can easily contact you - you can use Wordpress, Squarespace, or Elementor to ensure that your website is of the highest quality, and tools such as SEMRUsh, SurferSEO, SEO Powersuite or Page Optimizer Pro to ensure that your site is ranking, and being seen by potential customers.

Utilize Social Media Platforms

Creating a presence on social media platforms like Instagram and Twitter is an effective way to market your services. Post regularly, interact with other people in the industry, and be sure to include links to your website in your bio.

Create a Network

Creating a network of contacts, both online and off is an essential part of marketing your copywriting business. Reach out to other copywriters in your area and join professional organizations like the Copywriter Collective or the Professional Writers Association. Building relationships with other professionals in the industry is a great way to build your network and gain more exposure for your business.

Build Your Portfolio

Having a portfolio of your work is essential when starting as a copywriter - this will showcase your skills and experience to potential clients and help you stand out from the competition. Consider creating a website dedicated solely to your copywriting samples, or create a blog showcasing your work and writing style.

Stay Organized

When starting a copywriting business, it's important to stay organized. Keep track of all your client information, contracts, and documents in one place. Utilize tools such as Asana or Trello to keep projects running smoothly and on track. Also, make sure you are creating invoices promptly and following up with clients in a timely fashion - this will help you stay on top of your work and ensure that payments are being made on time.

Key Fact

According to the stats, there are around 4.89 billion social media users online in 2023 - and this includes business owners across the globe. By honing your social media management skills, you are tapping into a huge potential market.

 

Final Thoughts

Starting a copywriting business is no small task - it requires dedication and hard work, but the rewards can be great! By following this checklist, you can ensure that you have taken all the necessary steps to get your business off the ground.

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