Why Business Development Should Be the Foundation of Your Copywriting Business

Business development is vital to the success of a copywriting business and should be a top priority from the beginning of your journey. Why is this? 

To understand why business development is so important in any copywriting business's foundations, you should ask yourself the following questions.

Who’s my Target Market?

Discovering who your target market is will open many doors for your copywriting business. Your target market, your niche and your expertise will always be the soul of your business that will steer which direction it goes in. 

But your target market determines a lot more than this. Your potential clients will change how you market your copywriting business, which we will touch on later in this article. Defining what you want to write and who you want to write for will impact the needs and value of your work.

Understanding and clearing up these business development components at the beginning of your entrance into entrepreneurship will prepare you well for what is to come.

Case Study

Picture this: 

You’re choosing to follow your interest in sales copy for startup companies in home design, and your target audience reflects this. This means that your target market will consist of small companies in the home sector. 

Identifying this market is your first step. Next, you must understand the specific market you’re in. This includes demographics, business sizes, tailored marketing strategies for this niche and how to communicate with them.

From keeping up-to-date with trends in your niche to following your target market on social media, keeping tabs on the industry is necessary.

 

Is my Portfolio Powerful?

Perfecting how your portfolio presents your copywriting business is essential, as this is the foundation of your personal advertisement. 

Display what your copywriting business is focused on, show potential clients how you thrive in this niche and provide short yet effective reading samples to really show off your talent and experience.

Chances are if you are starting a copywriting business that you have plenty of experience writing for different clients, styles and topics, but this may not always be the case. If you’re starting from scratch, copywriting courses and focusing in on perfecting your skills is best port of call. 

Grow your diversity, build on the development of your business and aim to make an impact with an amazing portfolio.

What’s my Business Plan?

A well-planned business plan is a necessity for building any business. You wouldn’t start writing a project without research and planning first. So why would you start something on such a large scale without this preparation? 

A business plan is defined by your vision and goals for your copywriting business. Begin by outlining what you aim to achieve with your business, a rough timeline of when you want to be open for business, when you want your first 10 clients and when you want to expand and hire more brilliant copywriters to join your team.

Milestones like this are what make a business plan so important, as you need to keep your goals and insight to keep motivated.

Without your business plan, your copywriting business will lack structure, but don’t forget that plans change, not everything goes to plan and it's okay to push deadlines. Development of the business aspect of your copywriting business will help you to break through obstacles and setbacks as you can see the bigger picture for the future!

Key Fact

According to Nectaty, companies that blog get 97% more links to their websites! Online presence is vital to the success of your company, and people love to read blogs.

 

How do I Market my Copywriting Business?

As previously discussed, your portfolio is one of the best ways to market your copywriting business and make sure that your business development is well thought out. But there are many more marketing tactics to improve traffic, get clients and have a more secure income. 

Here’s a list of options to market your business, and develop its foundations:

  1. Freelance marketplaces.

  2. Networking, for example, using LinkedIn or The Author’s Pad community.

  3. Social Media presence. 

  4. SEO - Search Engine Optimisation, for example using tools such as SurferSEO.

  5. Blogging.

Blogging is a brilliant way to market your business, show off your writing skills and interest readers in your services.

Business Development

All the questions, topics and discussions in this article are elements of business development; without them, your copywriting business is set up to fail. 

We, from first-hand experience, know that you want to dive into writing for your clients and letting your creativity flow, but without the strong foundations of business development, your writing will be disturbed with every corner you turn.

For a steady and easy flow, take the time to develop your business plan, portfolio and marketing strategy.

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