Why Proofreading is Essential for Successful Copywriting

No one has ever produced a successful article without proofreading it first. No marketing email that is riddled with mistakes has ever worked. And no incomprehensible product description has ever led to a sale.

This is why proofreading is such an essential process for successful copywriting - without it, your copy would fail. You would hinder your credibility as a writer, reduce client trust, and decrease readership.

In this article, we’ll explore everything there is to know about proofreading and its importance in the copywriting world. You’ll learn what proofreading entails, why it matters so much, and the best tools to use during your quality assurance process.

What is Proofreading?

Proofreading is the process of going back over your work, identifying any undue errors, and correcting them accordingly. Since everyone is prone to mistakes - that being the nature of human error - proofreading is a highly necessary process.

Contrary to popular belief, copy editing and proofreading are not the same thing. Where copy editing concerns stylistic choices and wording, proofreading mainly focuses on spelling, punctuation, and grammar.

Here’s a list of what a proofreader may identify and fix during the process:

  • Spelling.

  • Punctuation.

  • General grammar.

  • Capitalisation errors.

  • General sentence cohesion.

  • Formatting.

  • On-page layout.

You can use these points to develop a proofreading checklist for your copy and ensure you spot every little mistake in your work.

After you or someone else has proofread your work, it should be ready for publication. To this end, proofreading is the final stage in the copywriting process, as it essentially constitutes the final quality assurance before the copy is published or sent to a client.

Why is Proofreading so Important?

The benefits of proofreading are overwhelming, as it provides so much value that you’d be a fool to not include it as part of your copywriting process. Proofreading constitutes a crucial stage of writing, since it ensures clarity, credibility, and functionality in your text.

Read on to discover more about the benefits of proofreading and why it’s such a vital part of copywriting.

Reduce Mistakes in Your Work

The most obvious advantage of proofreading your work is to reduce the amount of errors you make and produce a better-written piece.

It’s natural for copywriters of all levels to make mistakes, whether you’re just beginning to form your career or you’ve been in the business for decades, so don’t beat yourself up if you’re constantly finding mistakes.

The main thing is that you take the time to identify those mistakes and correct them accordingly. After all, it’s the final piece that you’ll be judged on - not your drafts. You wouldn’t judge Da Vinci on a half-finished Mona Lisa, now, would you?

Improve the Clarity of Your Message

Spelling, punctuation, and grammar errors - however small - can lead to surprisingly monumental lapses in understanding between the writer and the reader.

The design of the English language - or any language for that matter - means that words with completely different meanings are often only a single letter away. Checking for commas is not the same as checking for comas, for instance.

Speaking of which, adding or omitting something as simple as a punctuation mark can lead to drastic consequences for the meaning of your writing. I’m sure you’ve all heard the example of “Let’s eat, Grandma” vs “Let’s eat Grandma” - two very different exclamations.

As a result, it’s hugely beneficial to the clarity of your copy if you proofread your work.

Ensure Credibility in Your Work

The impact of proofreading on your reputation is irrefutable. Well-written pieces increase the legitimacy, credibility, and authority of you as a copywriter and enhance your business’ or brand’s overall image.

Copy riddled with spelling errors massively hinders your reputation and will cause a notable reduction in readership. This, in turn, leads to unfulfilled promises to your clients, as your copy will not improve their traffic, nor enhance sales, nor foster subject authority.

To build trust among your readers and promote your credibility as a copywriter, you have to proofread your work and minimise any avoidable mistakes.

Optimise Your Text for SEO

SEO optimisation is typically performed during the writing and editing stages, but it can also find its way into the proofreading phase, too. Here, you should make sure that all the relevant keywords are included and the structure of your copy is appropriate.

Using correct headers and subheaders is one way to ensure your content is optimised for search engines. You may also want to adjust the layout and format to target things like featured snippets and the “People Also Ask” section of Google (a great tool for focussing on this section is Also Asked - ideal for optimising your FAQs).

Build Trust Among Clients

Finally, it’s not just your readers you have to build trust with - your clients also need reassurance that you’re the right person for the job.

Providing client value is essential for any copywriter, so you must ensure your writing is as good as it can be to demonstrate your ability and value as a writer. That way, your clients will trust your quality and will continue to offer you work.

Proofreading is a major part of quality assurance, which is itself a necessary part of building trust among clients. You need to be able to prove that your work will contain as few errors as possible, which is why most businesses you work with will assume that proofreading is part of your process.

Do Copywriters Need Proofreaders?

Since copywriting and proofreading are two different processes, it can sometimes make sense for each one to be handled by a different person. In this instance, a copywriter will work alongside a proofreader to ensure their work is optimised for publication.

The benefits of this largely come from a second pair of eyes. All too often, writers miss obvious mistakes because they gloss over their own writing or they simply don’t notice that what they’re doing is incorrect.

As such, having someone else proofread your work can be very valuable, as they’ll be able to find mistakes that you won’t.

On the other hand, it can be time-consuming and expensive employing two different people to write and to proofread. As a result, if you’re working for an agency or as an in-house copywriter, you’re often expected to perform both tasks yourself.

The best copywriters will also be adept proofreaders, but even they may miss things from time to time. That’s why it’s also great to use any AI proofreading tools - such as ProWritingAid - to reduce the risk of human error.

The Best Proofreading Tools for Quality Copy

Every copywriter needs a trove of digital tools that they trust to help them deliver top-quality content. Here’s a selection of three of the best proofreading tools you can use to improve your writing:

1. Grammarly

Grammarly is one of the best tools out there for proofreading, since it offers a range of incredible features that are perfect for copywriters. It goes beyond simply identifying spelling, punctuation, and grammar errors, as it also assesses your writing for clarity and engagement. 

This means you can produce high-quality writing and minimise your mistakes, giving your clients and readers the reassurance they need to continue coming back.

2. StackEdit

Another excellent tool for copywriters, StackEdit can run quick spell checks on your work in-browser, so you won’t have to download a separate tool or switch to a different application to proofread your work. You can even use the tool offline - ideal if you’re writing on the go if you have a remote job.

3. Yoast

For bloggers and website builders out there, Yoast is the ideal proofreading plugin for WordPress. Aside from the classic editing functions, you can also use features like the keyword density indicator and linking suggestions to optimise your content for SEO. 

What’s more, it’s one of the best tools for creating and adding meta tags, such as titles and descriptions, to make your copy perform better in search engines.

Final Thoughts

Proofreading is one of the most crucial things you’ll do as a copywriter. Its significance in terms of credibility, clarity, and optimisation means that it may even be just as important as the actual writing itself.

Fine-tuning your work shouldn’t be offered as a luxury, either. Clients expect your work to be proofread, even if it’s just by yourself and not a specialist proofreader since this ensures the highest standards and demonstrates your value as a copywriter.

If you make sure to proofread your work consistently, you’ll find yourself attracting more clients, increasing your readership figures, and improving the overall quality of your writing.

Related articles:

  • Copywriting Skills

    How To Build a Portfolio That Will Make You Stand Out

    In a saturated copywriting field, stand out with a killer portfolio. Impress clients, boost credibility, and elevate success with our guide!

  • Copywriting Skills

    Editing Tips for Polishing Your Copywriting Skills

    Editing is crucial for copywriting success, ensuring clarity and coherence. This guide offers tips to master editing and perfect your skills.

  • Copywriting Skills

    The Benefits of Copywriting Skills in Resume Building

    Mastering copywriting skills boosts resume by showcasing expertise in engaging writing. Discover key responsibilities, top skills and resume tips.

  • Copywriting Skills

    4 Benefits of Using Video in Your Copywriting Portfolio

    Enhance your copywriting portfolio with engaging videos to captivate audiences, showcase personality, and attract potential clients effortlessly.

  • Copywriting Skills

    5 Copywriting Techniques That Elevate Your Resume

    Confidently navigate the job market! Master copywriting for impactful resumes—unleash persuasive content to stand out and secure your dream role.

  • Copywriting Skills

    The Benefits of Using Interactive Elements in Your Copywriting Portfolio

    Enhance your portfolio with interactive copy! Discover the power of clickable content, animations, and transitions for a compelling showcase.

  • Copywriting Skills

    5 Top Mistakes to Avoid When Building a Copywriting Portfolio

    Navigate the copywriting terrain wisely! Discover the 5 pitfalls to avoid when crafting your portfolio for a successful journey.

  • Copywriting Skills

    The Authors Pad - Content Guidelines

    Authors Pad connects and supports copywriters in career growth, from beginners to those advancing to senior roles.

  • Copywriting Skills

    3 Ways Proofreading Can Help You Connect with Your Copywriting Audience

    Proofreading is crucial in copywriting—refining your message, resonating with readers, driving action. Learn the three ways it connects for success.

  • Copywriting Skills

    Write Like a Pro: 7 Best Productivity Tools for Copywriters

    Uncover the top 7 productivity tools in 'Write Like a Pro'—maximize efficiency, meet deadlines, and boost client connections.

  • Copywriting Skills

    5 Common Grammatical Errors to Watch for in Copywriting Proofreading

    Even seasoned writers err too. Microsoft backs the backspace key as a writer's ally. Uncover common copywriting mistakes in proofreading.

  • Copywriting Skills

    The Psychology Behind Proofreading and Copywriting

    Uncover the psychology of proofreading and copywriting for irresistibly compelling content. Elevate your work, deliver results for clients.

  • Copywriting Skills

    17 Tools to Enhance Your Copywriting Workflow

    Supercharge your copywriting game with 17 essential tools! Elevate productivity and efficiency across your workflow for unparalleled writing success.

  • Copywriting Skills

    The Benefits of Google Alerts for Copywriting Inspiration

    Google Alerts is a free service that allows you to receive notifications when new content related to the topics you have specified appears online.

  • Copywriting Skills

    The Benefits of Using Your Portfolio to Show Your Niche Expertise

    We have put together all the tips you need to make your portfolio stand out and work for you which you can showcase to employers and clients.

  • Copywriting Skills

    The Importance of Diversifying Your Portfolio as a Copywriter

    Understand why diversifying and expanding your portfolio are some of the important steps in establishing yourself as a copywriter.

  • Copywriting Skills

    The Benefits of Google Analytics for Copywriting ROI

    When it comes to measuring the success of your copywriting efforts, Google Analytics is one of the most powerful tools available.

  • Copywriting Skills

    The Relationship Between Proofreading and SEO in Copywriting

    Proofreading is a critical task that should always be carried out during the final stages of editing.

  • Copywriting Skills

    How to Create a Copywriting Portfolio That Gets You Noticed

    The key to getting yourself noticed as a professional copywriter is to create an impressive copywriting portfolio.

  • Copywriting Skills

    Copywriting vs Resume Writing: What's the Difference?

    Learn the differences between copywriting vs resume writing as we define each process and explore how you can use your copywriting skills.

  • Copywriting Skills

    The Benefits of Outsourcing Proofreading for Copywriting Projects

    Outsourcing is the term for sending tasks to independent professionals so they can complete them on your behalf.

  • Copywriting Skills

    The Importance of Google Docs for Collaborative Copywriting

    Google Docs is an excellent option for achieving effective collaborative copywriting with no extra cost.

  • Copywriting Skills

    Why Your Portfolio Is Your Best Marketing Tool as a Copywriter

    A portfolio is a collection of samples of your writing that you can present to clients, like a resume for someone looking for a full-time job.

  • Copywriting Skills

    Work Smarter, Not Harder: Productivity Tools for Copywriting Success

    Finding productive methods to streamline how you tackle writing tasks is fundamental and can significantly improve your daily work schedule.

  • Copywriting Skills

    How to Write a Great CV When You Have No Experience

    Learn how to value yourself when you don’t have any work experience yet - write an impressive CV and market yourself as a valuable worker.

  • Copywriting Skills

    Proofreading vs Editing: Understanding the Difference in Copywriting

    Proofreading and editing are both crucial writing stages, but they involve different processes. Know their difference.

  • Copywriting Skills

    The Role of Proofreading in Copywriting for E-commerce

    Proofreading is an important part of the copywriting process for any e-commerce business and can make or break the content's success.

  • Copywriting Skills

    The Impact of Proofreading on Your Copywriting Reputation

    A closer look at the impact of proofreading on your copywriting reputation and the tips and tricks that you can use to ensure your work is error-free.

  • Copywriting Skills

    How to Develop an Editing Checklist for Copywriting Projects

    Having an editing checklist can be the difference between creating a great piece and producing something that needs more work. Learn how.

  • Copywriting Skills

    The 5 Benefits of a Strong Copywriting Portfolio

    Creating a strong portfolio with samples that present your many writing abilities is the only way to show potential employers exactly what you can do.

  • Copywriting Skills

    5 Creative Ways to Organise Your Copywriting Portfolio

    There are five organising options available for portfolios, the most suitable one depends on personal style and the nature of clients and projects.

  • Copywriting Skills

    The Benefits of Google Analytics for Measuring Content Success

    Google Analytics is a valuable tool that allows you to measure the effectiveness of online content.

  • Copywriting Skills

    Top Copywriting Strategies for an Effective Resume

    Writing a compelling and professional resume is key to landing an interview and getting your foot in the door.

  • Copywriting Skills

    The Importance of Visuals in Your Copywriting Portfolio

    Copywriting portfolios are essential for any freelancer looking to showcase their skills and demonstrate their value to potential clients.

  • Copywriting Skills

    How to Use Google Drive to Streamline Your Copywriting Process

    With Google Drive's intuitive interface and vast array of features, it can help you save time and be more productive.

  • Copywriting Skills

    How Google Maps Can Enhance Your Local Copywriting Strategy

    Are you looking for an effective way to enhance your local copywriting strategy? Google Maps may be your secret weapon.

  • Copywriting Skills

    The Benefits of Auditing Your Content for Improved Copywriting

    Conducting a content audit is a helpful way to improve your writing, as it can reveal areas for improvement.

  • Copywriting Skills

    The Value of Consulting in Developing Your Copywriting Career

    An aspiring copywriter needs to understand why consulting is one of the best ways to start your journey as a copywriter.

  • Copywriting Skills

    The Importance of Editing in Copywriting for B2B and B2C

    Editing is critical for any written message to succeed. We have put together all you need to know about the significance and importance of editing.

  • Copywriting Skills

    How to Edit Your Way to Great Copywriting

    Editing is an essential part of the writing process and knowing how and when to edit can help you create a copy that is super effective.

  • Copywriting Skills

    How to Master Proofreading for Better Copywriting

    Mastering the proofreading process can be difficult, but with a few helpful tips, you can make sure that your copywriting is of the highest quality.

  • Copywriting Skills

    Why Portfolio Building Is Crucial for Every Aspiring Copywriter

    A portfolio is a selection of a writer's past work highlighting their skills to clients to demonstrate their abilities and work history .

  • Copywriting Skills

    How to Use Copywriting Skills to Improve Your Resume

    Discover the importance of using your copywriting skills to improve your resume.

  • Copywriting Skills

    The 4 Benefits of Proofreading in Copywriting

    Proofreading is something that can guide us to success in our writing, helps us to improve quality, remove mistakes and more.

  • Copywriting Skills

    5 Effective Ways to Catch Errors and Improve Your Copywriting with Proofreading

    Tips to know the five effective ways to save your craftsmanship from taints such as repetitive words and spelling mistakes.

  • Copywriting Skills

    How to Develop a Proofreading Checklist for Copywriting Projects

    Read this article to learn all you need for the ultimate proofreading checklist.

  • Copywriting Skills

    Feature Story Ideas: How to Write Them and Get Hired

    Feature stories are a great way to get your name and work out there. They can also help your career in journalism

  • Copywriting Skills

    How to Write the Perfect Blog Post Title (including examples)

    Blog posts remain popular even though blogging has been around for over two decades. Many content marketers spend considerable time

  • Copywriting Skills

    Ultimate Guide to Tone of Voice Examples

    Humans have evolved to take in everything from body language and facial expressions to voice tones to help them understand others.