Work Smarter, Not Harder: Productivity Tools for Copywriting Success

Do you need help finding ways to maintain productivity and keep up with fastly approaching deadlines? As a writer, finding productive methods to streamline how you tackle writing tasks is fundamental and can significantly improve your daily work schedule.

We understand that identifying methods that work for you can be challenging, so we’re here to provide six tools with a proven track record for success that will have you feeling productive in no time. 


1.  Grammarly

Even the best, most experienced copywriters have blunders regarding grammar and spelling; it’s completely normal to have a few mistakes throughout your first draft, but these mistakes shouldn’t set you back! Manually going through your writing is time-consuming, and often little errors such as incorrect pronouns or passive voice can go under the radar, which is where grammar tools, such as Grammarly, come in.

Run each bit of copy you write through Grammarly, and any errors you’ve made will be identified within seconds, providing you with a more efficient approach to proofreading. With Grammarly, you can achieve top-quality writing more effortlessly than ever, enabling you to maintain a high standard and eliminate any minor and avoidable errors. 

2. Google Docs

Of course, you can write your copy on various apps, but a platform such as Google Docs is an excellent way to keep unlimited work in one place at no cost. Additionally, your clients can leave comments on your doc should they request edits, with edit history and live updates making collaborative writing much more straightforward.

You can also use Grammarly as an add-on within your Google Doc, highlighting grammar mistakes as you write, further establishing an efficient and productive approach that increases your awareness as a copywriter. 

3. SEMRush

SEMRush provides an excellent opportunity to elevate your online content, ensuring your copywriting has a better chance of ranking on search engine result pages (also referred to as SERP). 

You can conduct keyword searches within the platform to determine their search volume, ensuring you select titles and keywords for your own copy more smartly. You can also find top-ranking results to learn your market and become more knowledgeable on your biggest competitors, helping you understand the type of copywriting that performs well in various industries. 

Using a tool such as SEMRush is an excellent way to build a strategy that targets a specific audience by using your findings on keywords and rankings. 

4. Pomodoro

We all know that lethargic feeling, where we eventually cave into the lazy part of our brain that says, “This task can wait till tomorrow”. While this is fine in some cases, it isn’t the most productive approach and can significantly impact your workflow.

Using time-keeping productivity tools such as Pomodoro is an excellent technique to prevent putting off tasks from becoming a habit. With Pomodoro, you can set the timer for 25-minute intervals and take a break at the end of each interval. This approach ensures you won’t suffer from burning out but maintain a productive mindset throughout the day, with a time-keeping element to track how long you spend on each copywriting task.

5. Trello

If you’re a visual person, sometimes having an organised display of your upcoming writing projects and clients is the best way to boost productivity and efficiently manage your workflow. 

With Trello, you can create boards for each project you have. So, for example, if you have a client with multiple pieces of writing due, you can add each of these articles to your board, updating them in the progress stages for an optimal workflow view. 

While doing this won’t necessarily change the way your writing performs, it can create better visibility and ensure you dedicate an appropriate amount of time to each task to adhere to deadlines and use your creativity efficiently. 

6. Ommwriter

A common theme for those struggling with productivity is concentration. As a copywriter, there’s no doubt you’ll come into contact with your fair share of distractions, whether working from home sees you balancing daily routine tasks with your work or working in an office sees you struggling to stay off your phone or stop yourself from chatting with coworkers in between each sentence you write. 

Ommwriter is a unique tool that aims to shut out distractions through natural soundscapes in a full-screen, distraction-free mode that prioritises peace and creativity. You can choose your design, from typefaces to music and environments, ensuring your writing space is tailored to your preferences for the most productive approach to copywriting. 

Finding the right tools that work for you can take time, as each writer is different and responds better to various work environments and methods. However, trying out the above six tools is an excellent way to get on the right track with your productivity, improving how you tackle copywriting tasks. At The Authors Pad, we continually look for ways to support copywriters with advice on the best tools and methods to overcome bumps in the road regarding productivity. 


Below are three frequently asked questions regarding productivity and copywriting; 

How can I be a productive copywriter?

Maintaining a balanced routine is a great way to elevate your productivity as a copywriter, with waking up early and starting work at a specific time of the day being a good approach. If you work from home, having an area of your house dedicated to working can help separate other home-life elements from your work, keeping distractions at bay.

What is the most productive copywriting approach? 

Every copywriter will have a different writing approach that works best for them. However, there are common approaches that work for many. For maximum productivity, plan your article before writing it and create a style guide, ensuring you follow a guide that doesn’t limit your creativity while keeping you on the right track. 

What makes a strong copywriter?

The most advanced copywriters have a natural flair for knowing their audience, shifting the article’s tone accordingly. Going hand in hand with tone is creating concise content that serves its purpose, as readers find it much more engaging and effective than fluff content. 

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