Are you struggling to keep up with urgent deadlines? Need help planning your workflow? Whatever your issue is with staying on track, finding ways to streamline the copywriting production process is essential for getting the most out of your day.

To stop you from feeling overwhelmed, we’ve put together a comprehensive guide of our favourite tools that can improve work rates, benefit productivity, and promote better relationships with key copywriting clients.

Top 7 Tools for Copywriting Success

Whether you’re hoping to create a better work-life balance or simply get more done each day, here are 7 of the best online copywriting tools to add to your kit:

#1 StayFocusd

Around 20 to 25% of adults across the world have admitted that they are chronic procrastinators. If you’re a copywriter juggling multiple clients and often heavy workloads, this can be particularly detrimental to your productivity, the quality of the content you produce, and your mental health.

StayFocusd is a tool designed specifically to counteract time-wasting practices. This browser extension works by limiting the amount of time writers spend on distracting websites, allowing you to block certain pages, subdomains, or entire sites.

Once your allotted time on these sites is up, StayFocusd will make them inaccessible for the rest of the day, so you’ll have no choice but to focus on the most important tasks at hand.

#2 Grammarly 

Although it's normal to make a few errors when producing content, having multiple spelling or grammatical mistakes on web pages can cost clients dearly. For instance, one study of more than 5000 site visits found that bounce rates increased by 85% compared to typo-free landing pages.

To prevent this, get to grips with a tool like Grammarly. This can increase your productivity levels by running multiple checks on everything from grammar and word choice to tone, passive voice, and conciseness. Pasting your copy into this tool will therefore reduce editing time, allowing you to create high-quality work with minimal errors.

3. Google Docs

This may seem like an obvious one, but where you create your content really counts when it comes to productivity. A platform like Google Docs is perfect for copywriters as it’s free, and allows you to keep every piece of work in one place.

With its suggestion, comments, and live update features, Google Docs also encourages collaboration with clients, therefore smoothing the process of communication and making the necessary edits. 

To reduce editing time even further, add Grammarly as a browser extension to your Google documents. The tool will highlight any mistakes as you go, which can help you become more aware of and tackle recurring errors within your content.

4. A Soft Murmur

If a lack of concentration is keeping you from combatting low productivity rates, A Soft Murmur may be the tool for you. 

This online background noise generator is especially effective in loud environments, as it eliminates unpleasant sounds and allows you to tune into your work. The app offers 8 to 12 white noise options to transform your office into anything from a relaxing coffee shop to a cosy sanctuary shielding you from a storm.

5. Todoist

Todoist is a task management tool designed to help you efficiently juggle your workload and prioritise the most important tasks throughout the working day.

As soon as you begin typing, the tool’s natural language recognition feature will instantly fill your to-do list so that you can quickly transfer tasks onto the page and clear your mind. It will also automatically sort tasks into today, upcoming, and custom filter views, move tasks into projects, and set up reminders ahead of time.

Finally, with Todoist you’ll have the option to create a shared space and collaborate with clients, so there’s no chance of missing those all-important deadlines.

6. Trello

We may be dealing with the written word each day, but not every copywriter enjoys writing lists. So, if you’re more of a visual person, try using Trello to ensure that you’re allocating enough time to every task.

Based on the Japanese Kanban system, Trello brings all of your tasks together on one handy board, allowing you to properly see and plan out your content. You can also create multiple boards for each project, which is particularly great when managing several clients or projects with many pieces of content due. 

7. SEMRush

For clients looking to build their online presence, and copywriters hoping to elevate the effectiveness of their content with minimal effort, SEMRush is an ideal productivity tool.

The main goal of this online visibility management software is to help your content rank higher on search engine results pages (SERPs). It does this by conducting thorough keyword analysis to determine their search volume, ensuring that you understand the client’s market and can write with relevant industry terms. 

Using tools like SEMRush means you won’t need to spend so much time scanning competitors’ websites to develop a successful content writing strategy. 

Ready to Boost Your Productivity?

Whether you're looking to kickstart your career or are a seasoned copywriter, harnessing the power of productivity tools to support your writing process is one of the best ways of developing great client relationships.

For more tips and resources on improving productivity and building better industry knowledge, visit The Author’s Pad, a community created especially for copywriters.

FAQs

What Tools Should Every Copywriter Have?

One of the most basic, yet important tools a writer should have is a grammar-checking tool such as Grammarly. Plagiarism and AI-checking software are also essential for producing original content that clients can use to meet their business goals. Other crucial programs include SEO tools like SEMRush, time-management tools, and an organiser such as Trello.

How Can a Copywriter Be More Productive?

To stop procrastination and get more work done in less time, stop pointless scrolling by making your workspace a phone-free zone. Use a plug-in such as StayFocusd to block time-wasting websites, and write a to-do list with the most important tasks prioritised. Finally, improve your concentration by taking frequent breaks throughout the day.

What are the 4 C’s of Copywriting?

The 4 C’s for copywriters are clear, concise, compelling, and credible. These are guiding principles that encourage effective and productive writing, whilst allowing you to create copy that is reliable, relevant, and trustworthy. This allows writers to effectively engage, persuade, and relate to readers. 

What Will Good Copywriters Always Focus On?

To ensure that the language and tone of your work are relevant, great copywriters should always be thinking about the needs, wants, and pain points of their target audience. They should also have a good grasp of the latest SEO principles and search engine guidelines, along with excellent research and communication skills.